As entrepreneurs we are all involved with the marketing of our businesses. We make the final decisions about what mediums we’ll use, how often we’ll use them, and how much of our marketing budget will be expended to them. Managing the results and determining what works and what doesn’t is what will drive your businesses […]
Author: accbizsvcs
Three Reasons to Market Through Email AFTER You Sell
For years, email marketing has been a pre-purchase exercise. Marketers spent almost all of their resources on acquiring customers before selling to them, rather than acquiring customers after the sale. While this method is obviously effective — just look at the empires built on pre-purchase marketing — it is by no means the be-all and […]
Avoiding Pushy Promotions on Social Networking Sites
When Google recently changed its instant search feature it created lots and has attracted steady criticism from some leading social media users, many of whom believe that it’s too geared towards sales-friendly search terms. While there’s no shortage of differences between the way Google directs its users and the actions of a networking website, similar […]
How to Use YouTube to Improve Online Brand Awareness and SEO
Online entrepreneurs and marketers have much to gain from creating a YouTube channel and launching a video marketing campaign. Once a YouTube channel has been created, the following steps should be followed in order to improve brand awareness amongst internet users as well as enhance a brand’s visibility not only in video sharing communities but […]
Podcasting Tips for Businesses Targeting Female Audiences
Generally, women are multi-taskers. Whether they are career-driven individuals or simple homemakers, women rarely focus on one thing at a time. That is the reason why podcasts are so appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time off of their busy […]
Using Your Social Network Presences to Promote Your Podcast
Unless you’ve been living under a rock for the past few years, you should already know that social networking has taken the internet and the rest of the world by storm. Sites like LinkedIn, Facebook, and Twitter are all excellent platforms you can utilize to promote your podcast and acquire new listeners. Best of all, […]
Two Ways to Optimize Your Sales Process Using Social Media
If there’s one invention that’s divided business owners, it’s the internet. Data-driven entrepreneurs have embraced the internet with open arms, enjoying its mathematical nature and obsessing over its ability to turn math-driven businesses to the top of the heap. ‘Organic’ entrepreneurs, however, have often felt isolated by the internet’s mathematical nature and its inability to […]
Three Tips for Crafting an Effective, Tweetable Message
Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation. But […]
Three Tips for Connecting with Social Media Leaders
When asked about his social media strategy, best-selling author and leading productivity blogger, Tim Ferriss, suggested that marketers try one of two strategies: target ‘thought leaders’, or target ‘traffic leaders’ with important, unusual questions. The tactic was one of several used during the promotional build-up to his best-selling book and the pre-launch of his own […]
Women Need to Delegate More
Through her position as president of Count Me In, and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]