Through her position as president of Count Me In, and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]
Category: Business Support
Never Forget That Your Customers Have a Choice
People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them. Customers may also leave if they feel they are being taken advantage of by not getting consistent high levels of service and some sort of communication, periodically. Make […]
Using Social Networks to Promote Your Blog
If you’re an avid Internet user and promote your business through a website, you know that enhancing your presence can lead to more traffic and prospective leads. If you’re up with the times, you probably connect with clients and prospects through an informational blog page. The big mistake many bloggers make is not promoting their […]
Managing Good Client Relations
We purchased new appliances for our kitchen three years ago, with extended warranties. The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer. Eight months later, when the problem returned, we started working with the extended warranty through the point of purchase. When we called about the […]
Five Areas That Help Expand Your Business Branding Online
Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, […]
It’s Time to Stop Selling and Start Building Relationships
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]
Direct Marketing Basics
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. When advertising your product or service, honesty is not only the legal and ethical path, but also the […]
Does Someone Really Need Me?
I’m sure we’d all agree that the world is definitely changing. Watching the national news usually doesn’t leave me encouraged. I recently attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue to grow and change, no matter what the economic climate. I totally agree. […]
Two Ways to Optimize Social Media for Maximum Results
There are hundreds of case studies built to highlight social media’s strength as a traffic generation platform. There are hundreds more explaining its ability to increase participation and inspire users to complete specific actions. What the industry is missing is an authoritative case study on one of the most important success metrics out there: its […]
Three Reasons People Hesitate Using a Virtual Assistant
Although Virtual Assistance has been around for more than 20-years, it’s been an education to help prospects understand the value and benefits of outsourcing their tasks to someone they may never lay eyes upon. People still struggle with the concept and with the wide range of options available, from all corners of the world, making […]