Search Engine Optimization And Why It’s So Important

E-commerce can be a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Every day, more and more sites are clamoring to optimize their website rankings and if you let your guard down, you may just get trampled on and be left behind.

Search Engine Optimization, or SEO, is a term widely used today by many business and  e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool  people will use to find the sites that they need to get the product or information they desire.

Most people that use search engines use only the ten top search results on the first page. Making it to the first page, more so to the top three is a barometer of a site’s success in search engine optimization. You will get a higher ratio of prospects clicking through to your site when you rank high. The more traffic to your site, the more business you rake in.

This makes it essential to do everything possible to grab a hold of that spot or make your ranking as high as possible. As outlined above, each day brings a new opportunity for business and e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better every day.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to draw attention to your site and generate a good income from the traffic you drive there.

With search engine optimization you can get the benefit of generating a high volume of traffic. Statistics indicate you get successful business conversion from about 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you should get a good conversion into sales. If you get only twenty to ten hits a day, you only get one or two opportunities to convert, if any at all.

Search engine optimization is utilizing tools and methods in making your site top ranking in the results of searches done by your target market. Getting yourself on the first page and better yet in the top half of the page will ensure that your site will generate good and positive awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change on your site or add, to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in relation to your site’s niche or theme.

You may also need to rewrite some of your content so that you focus on the right keyword phrases on your pages without making it too commercial, but light and informative. There are certain rules and guidelines to be considered to make your site’s content applicable and conducive to search engine optimization.

You could also collaborate with other sites so that you could get link exchanges and page transfers. The more inbound and outbound links generated by sites among others are one of the components search engines use to rank you.

Try to search the internet for many useful help. There are lots of tips, guidelines and methods for search engine optimization that can be found on the internet. Research as much as possible to help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you have any funds in your marketing budget, there are many sites on the internet that can help you with search engine optimization, including us! There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits you will gain with search engine optimization. All of these will result in better traffic and more business for your company.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit:, or contact her at [email protected]