Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. Which would you rather […]
Picture yourself in a perfect world, in your perfect office, running your perfect business. What’s your role? Do you have team members or are you still doing everything by yourself? How much money are you making? Do you have products? Do your clients rave about you? Yes, our perfect worlds are goals certainly worth aiming […]
We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income […]
If you’re a coach, you better be a good listener. You need to hear what your clients say; no daydreaming allowed. Yes, you need to have expertise to help them work through their problems or to improve their mindset but you won’t know which advice to offer if you don’t listen carefully. In today’s busy […]
Affiliate marketers are constantly in search of the most effective development and marketing platform. From ultra-effective HTML and CSS websites to Joomla-powered affiliate product shops and commission shopping databases, the range of affiliate websites built using different programming languages and content management systems is truly staggering. However, beyond simply being effective, there is very little […]
Staying organized is paramount if you want to run a successful business, especially if you have multiple clients. Investing in a Customer Relationship Management (CRM) software program is one such way to stay organized while building your client relationships. In its simplest form, a CRM program is similar to an online address book, or an […]
People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them. Customers may also leave if they feel they are being taken advantage of by not getting consistent high levels of service and some sort of communication, periodically. Make […]
I’m sure we’d all agree that the world is definitely changing. Watching the national news usually doesn’t leave me encouraged. I recently attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue to grow and change, no matter what the economic climate. I totally agree. […]
The short answer to that question is, ‘no’ – it is what it is. A first impression is what you project to someone whenever they are first connected to you. Especially if you’re in a B2B-type business, it’s important to remember that your body language, the words you speak, and the way you present yourself […]
Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business. Here are my Top Ten Marketing Mistakes Your message is too general. While some of you may think that EVERYONE could use your product or service, if you take […]