Tag: marketing your business

Two Ways to Optimize Social Media for Maximum Results

There are hundreds of case studies built to highlight social media’s strength as a traffic generation platform. There are hundreds more explaining its ability to increase participation and inspire users to complete specific actions. What the industry is missing is an authoritative case study on one of the most important success metrics out there: its […]

The Four Biggest Social Network Marketing Blunders

Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social […]

Brand, Sales, and Balance: Are You Including Social Media with Other Online Marketing?

The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too early to tell), it will be their developments in communications […]

Six Simple Tips To Boost Your Business with Social Media Marketing

Social Media Marketing has become one of the top options for small to medium-sized businesses to get noticed Online. Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around.  Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign […]

Eight Advantages of Using Email Marketing Software

If you decided to use email marketing to promote your business, you’ve made a very wise decision in growing your business. You have probably heard or read lots of great reasons on the Internet to use Email marketing in your overall marketing plant, and the buzz that can be created by this type of marketing. […]

Creating a Branding Plan

Creating your company’s brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise. There are many parts to creating your brand. Branding is a product of intense planning and conceptualization. To come up […]

Top Ten Marketing Mistakes to Avoid

Without marketing your business could stagnate, or even worse, close.  Identifying and correcting some basic marketing mistakes will help you to promote and grow your business. Here are my Top Ten Marketing Mistakes Your message is too general.  While some of you may think that EVERYONE could use your product or service, if you take […]

Three Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and grow a profitable self-sustaining business. To make money in today’s Internet Marketing environment, one must specialize in well defined niche areas, and research their target prospects. Let’s examine a […]

Five Facebook Business Page Success Strategies

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Social media, is an essential feature of a successful marketing plan to reach your clientele. Facebook is considered one of the leaders of social media. […]

5 Things To Consider When Publishing An Electronic Newsletter

Providing an electronic newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site, as well as, boosting the sales and profits of your company. This is a marketing ploy that will not put a big dent in your marketing budget and will not require a lot of hours […]