There are many ways to create video marketing content that will make you stand out without access to a production studio or require spending thousands of dollars. Take a look at some of my five easy, and affordable steps you can take to show your viewers you’re worth their time and money:
1. Create a Video Yourself
This is, of course, the most obvious option. You don’t need professional equipment. You can easily start out with a computer webcam, mobile phone, or any video recorder that you have access to. What matters the most is not the technology you use but your concept and how well you present it to viewers.
2. Outsource Your Video Creation
You may already be familiar with the process of outsourcing other aspects of your business, like web design or writing and editing services. Video creation is no different and is often extremely well produced at very affordable prices. Check into outsourcing portals like IVAA.org or VANetwork.com, post a job listing, and check out the freelancers that contact you. Keep in mind that outsourcing video production will be easier if you already have an idea in mind before you seek support. In your job postings, detail exactly what you need the service provider to do for you and choose the provider that you feel will give you the best results.
3. Utilize User-Generated Content or Testimonials
This one is especially great if your online business already has a loyal following. Simply contact one of your previous clients and tell them that you’d like them to participate in a short video testimonial. You will most likely have more success if you sweeten the deal by offering them a discount on their next purchase, offer to include a link to their website or some other kind of reward. After proposing the idea to several of your past clients or customers, you will not only have excellent video content, but you will have also strengthened your relationship with your existing customers – and that discount or reward could potentially net you a few extra sales as well!
4. Use Public Domain Footage Already Available
There are literally hundreds of video clips in the public domain, and many are readily available for download online. Take a look at a few and use them to create your own video content. Don’t forget that there is plenty of music in the public domain, too. With these public domain assets, you can easily put together your own online video for the purpose of marketing your brand, your products, or your services.
5. Purchase Pre-made or Stock Video Content
Slightly different than outsourcing, there are various marketplaces online where you can find high quality, pre-made video content for sale. You may have experience in buying website templates or graphics, and this is no different. You can buy what you need to create an entire video, or just get the footage you need to add on to your current creation and make it fit your specific need.
These are just a few of the most popular ways to develop low-budget yet effective video marketing content. You can choose one or a combination of all of these options. What matters is, through any of these five ways, you can develop content that is unique to your business without breaking the bank and create video content that will help promote and grow your business.
Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at [email protected]