Six Simple Tips To Boost Your Business with Social Media Marketing

Social Media Marketing has become one of the top options for small to medium-sized businesses to get noticed Online. Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around.  Take the time to be proactive and sign-up for social networking sites.

However, unlike some of your competition who may sign up and never use them again, you can easily show positive growth by using this innovative marketing option on a consistent basis.

Use the following six simple social media marketing tips to increase website traffic, grow sales and outshine your competition.

  • Sign up for several of the top free social networking sites, like Facebook, LinkedIn, and Twitter. These sites are simple to navigate and user-friendly (even for the technology-challenged!).  And look for connections on these platforms to other people you know or aspire to do business with.  Even connections to your current clients can be beneficial.
  • Fill out your profile – This is important to your success on social media. Include links to your websites and blogs, which helps you get links back to these sites, increasing your search engine optimization (SEO). Include business contact information like email and telephone as you will WANT potential clients to contact you!  To avoid spammers, you may want to use a catch-all type email account – into@yourwebsite.com rather than your main business email.  Be sure to provide a toll-free number, if your prospects can be outside your local area, and offer a street address only if you have a store front.
  • Keep them coming back for MORE by offering something for free, industry news, valuable information and resources, a Free Report or White Paper, or maybe even a contest to attract a broader following. Analyze your target markets and hone your message accordingly. If you sell organic-cotton baby clothes you would want to target your message to moms, business women perhaps, or owners of baby boutiques. People want VALUE so give them what they want and they’ll keep coming back for MORE!
  • Include a photo of yourself – People want to do business with someone they know, like and trust.  A professional photo, not one of you and your children, aligns you with your business name and company, consider this a great branding opportunity!
  • In this medium, less is more.  Don’t be too salesy with your message, and don’t tweet about what you had for breakfast. You want to reel in potential customers, not scare them away. Get back to the basics of your marketing message and don’t over sell. If your message is perceived to be ‘spam’ you’ll get blocked by the social media sites and prospects. You want a fan base, not an “I Hate Your Business Because You Spam Me Too Much” club.  Talk about your expertise and the value of working with you.  Share results and valuable information and resources that establish your expertise without coming across as someone who is just looking for their next dollar.
  • Keep it simple – Showcase your knowledge but don’t “talk down” to them. Social media is a great way to test what messages work and don’t work for your potential customers. Keep your language/message breezy and friendly (but with a professional edge).

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Gain Subscribers for Email Marketing Through Your Website

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making it look like a sales page. To help you use your website to build your subscriber list for email marketing, consider these tips:

1) Make Your Sign-Up Form Visible

The first step to getting email marketing sign-ups is to let your visitors know the option to subscribe exists. Make it easy for them to find your sign-up form. If possible, you should position it in a way that it is visible no matter which part of your site a visitor is viewing.

2) Provide Incentives to Subscribers

All internet users have become wary of signing up with their email addresses because of the many ways it can be used. This may bring up privacy concerns. To put such privacy concerns to rest, you need to give your website visitors powerful incentives to subscribe.  Statements like “Register to Receive Our Weekly Newsletter” or “Sign Up for More Information” will no longer be enough to gain subscribers for email marketing. Experiment with different statements and incentives in order to find exactly what it is that will work for your specific target audience.

3) Minimize Required Fields

Although getting as much information as you can from your subscribers will allow you to fully customize your email marketing campaign for them, it may not be a good idea to ask for too much information right away. If your subscription form requires too many fields, potential subscribers may easily be turned off and refuse to sign-up at all. Generally, all you really need to ask for is the subscriber’s name and email address.

4) Send an Email at Once

To manage expectations, immediately send emails to all who subscribe. These emails should contain everything new subscribers can expect from you whether it’s a newsletter, free report, or something else. The same email should contain instructions that will allow new subscribers to confirm their email addresses or opt-in if you so desire. This will help you make sure that all the email addresses in your mailing list are valid and all those who subscribed are actually interested in what you have to offer. Doing this will help you avoid statistical nightmares when tracking the results of your email marketing campaign.

Always remember that visitors won’t subscribe to your newsletters or marketing emails just because a sign-up form is available on your site. You need to woo them with incentives, entice them with proper communication strategies, and make it easy for them to sign up. As long as you keep all these in mind, you can make good use of your website to gain subscribers for email marketing.

Share your thoughts and ideas for new ways to gain subscribers by leaving a comment below!

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Promoter of Women’s Business Growth Says Women Need to Delegate More!

Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face.

In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino finds she is constantly coaching women on becoming better delegators.

“You can have it all as long as you don’t try to do it all,” Merlino said. “Women can feel like they have to do it for themselves or are the best person for every job, which leads to more time being spent working in their business rather than on their business,” she said.

Merlino said that the first responsibility female business owners need to do, is to start tasking others with the production of goods or the delivery of services. She believes that time is a business owner’s most valuable resource, and is constantly encouraging women to put their time to good use by developing a system of delegation that is as brilliant as the product or service being provided.

“If you’re in the cookie business; that means getting out there and selling your product and looking for opportunities to get you to the next level,” she said. “To grow, you need to hire a strong team to make the cookies. It’s working on your business, not just in it.”

“Too often, Merlino said, business owners view hiring employees as a strain on revenue instead of an opportunity to make more money.” In fact, she said that this lack of critical thinking about money is one of the greatest challenges facing the businesswomen she meets. She encourages them to step out of their comfort zones and take charge of their finances.

“Know and go where the money is,” Merlino said. “Whether it’s your banker, investors, or customers, you need to know where your money’s coming from. You should constantly be developing and deepening these relationships.”

“Women who own businesses also must learn how to make their money work for them,” Merlino said. Though many women believe they need grow their business no further once they’ve made enough money to support themselves and their families, Merlino disagrees. “Such women, she said, while successful, are misguided in the belief that by keeping their businesses small they are able to have more time with their families.”

“This is the fallacy that I think is the worst,” Merlino said. “You believe that keeping the business small will allow you to do everything you want to do. But if you build the business bigger, then you will have more money and more time.”

So Merlino coaches women away from this line of thinking and teaches them how to grow their businesses gradually and logically.

“To grow your business sustainably and increase revenues and profits, you need to have a plan and focus your energy on implementing it effectively and on a clear timeline,” said Merlino. “Commit to a plan, and keep your vision clear and at the forefront.”

Merlino’s years of experience also means that she has seen and heard many ideas for businesses. She said that the best way to know if a business idea will be successful is to ask questions and do research in the field.

“Ask yourself, ‘Is this product needed and wanted? Is there truly money to be made with this idea?’” she stated. “A business that has the potential to appeal to different demographics and can be offered up in a variety of distribution channels and is an indication that there is a potential for the business to grow and thrive.”

Merlino encourages women to be open to the professional feedback and constructive criticism they receive while trying out different business ideas or expanding an existing business, but she also believes that they need to be confident in their abilities in order to be successful.

“Having the right mindset is incredibly important,” Merlino said. “Be confident and don’t let fear of failure get in your way of succeeding.”

Merlino is confident that through programs like the ones offered by Count Me In, more women will become leaders in the world of business and in the world at large.

“I see how the world is changing,” Merlino said, “And I do my part to keep pushing. The women who grow their companies do the same.”

Source:  BusinessNewsDaily.com

The entire article can be found here: http://www.businessnewsdaily.com/3924-how-female-business-owners-can-get-ahead.html

I spent many years holding myself back by not doing a little delegation of my own.  I now have a professional team in place to help me manage and implement my own marketing (as well as my clients’), my accounting/taxes and other business aspects that I do not have a passion for handling, are being taken care of by experts in those fields.

I have seen steady growth, as much as 25% in the past, and 2021 is already showing positive signs of growth beyond what I achieved just a few years ago. 

Take a close look at where you’re spending your time and whether or not you should be delegating some of those tasks to someone else.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Eight Advantages of Using Email Marketing Software

If you decided to use email marketing to promote your business, you’ve made a very wise decision in growing your business.

You have probably heard or read lots of great reasons on the Internet to use Email marketing in your overall marketing plant, and the buzz that can be created by this type of marketing. I’m also sure I will not be the first to tell you that, “The money is in your list” – which is 100% true.

Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it. A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.

If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So here are some advantages to using Email marketing and how to minimize the time needed to create them.

Some of our favorite Email Marketing Software includes Constant Contact and MailChimp.  They both provide great options and templates to help make your Email marketing much easier and less time consuming.

1. You can easily create an opt-in form template which comes with full instructions so you can easily add it to your site.

2. It automatically stores every email saving you precious time and headaches.

3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually.

4. They provide you with attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers.

5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn’t get trashed.

6. You can schedule your Email pieces so that you can go on your vacation without worrying about interrupting campaigns.

7. You can use as many auto responders as you need, create as many campaigns, write as many emails as you wish … the sky’s the limit.

8. Manage all of this from a complete user-friendly Internet-based control panel.

Obviously, these are just a few of the advantages of using Email marketing software, and it is a great way to stay connected with and build relationships with your clients and prospects. There are lots of ways to simplify the process and minimize your time in creating each Email marketing piece, such as, creating a branded template to use each time; keeping the number of articles to one or two; repurposing past blog posts to link your list back to your blog page or website for SEO inbound links; and sending out messages once a month in lieu of more often.

Email marketing is a great addition to a successful Internet marketing plan to increase your list, establish your expertise, and stay top-of-mind with clients and prospects.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Creating a Branding Plan

Creating your company’s brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise.

There are many parts to creating your brand. Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products or services, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition.

What is a Branding Model?

There are basic models utilized in the process of brand planning. Each of them will cover different scopes and aspects of the process to create a sound branding strategy. Aside from the ability to postulate methods for arriving at a specific brand idea, these models will also help business people understand the behavior of prospects and clients in terms of their responses to a brand, which is helpful in adjusting old branding strategies or acquiring new ones.

All of these features are key in managing and reviewing brands, which are necessary steps that must be taken by any company in their branding efforts. These models are not directly linked but one does impact another.

Brand Positioning

This model involves your effort to create an image that will have its distinct position in the market. Firmly establishing your brand will help your target market to easily remember and opt for your line of products or services. This is one aspect of your brand planning wherein you must focus on creating superior brands that will eliminate your competition. Here are steps you need to look into:

  • This is the step wherein you begin to identify other brands you are competing against. Then, define the parameters of your own brand against your competition. This will enable you to focus your efforts.
  • Next, your objective is to introduce attributes to your brand that will enable it to stand out from the competition. You must also introduce elements into your brand that will produce in the mind of your target market the perceived quality of your brand.
  • You must establish a slogan for your brand that will aim to reaffirm the position and values of your brand. It aims to articulate the message of the brand and what it promises to deliver to the consumers.

Brand Resonance

Once you’re through the stage of creation and distinction placement in the market, your next step is to protect the loyalty of your clients. To do that, you need to employ an efficient customer relation service and to provide a feedback system. This model follows from the initial steps laid out by the brand positioning methods. Now that you have acquired target clients, your next aim is to strengthen the relationship between them and your brand. After all, the majority of business sales stem from repeat customers.

More than anything, this stage is where you must reinforce the messages initially conveyed by your brand. Hence, clients will remain satisfied with the level of performance and quality delivered by your brand. Are your methods consistent to the identity of the brand and its missions? Take into consideration the feedback of customers on your product or service and how you can build up on that relationship.

Brand Value Chain

This one is more focused on the financial impact of your branding efforts. The basic idea of this model is that the value of the brand consists in the clients, so that is where you should be focusing most of your branding strategies on.

Carefully combining these various models will provide your company a reliable perspective of the different areas involved in this marketing activity. Bringing all these branding elements into the formula will enable you to easily track progress or problem areas in the branding system.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Top Ten Marketing Mistakes to Avoid

Without marketing your business could stagnate, or even worse, close.  Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.

Here are my Top Ten Marketing Mistakes

  1. Your message is too general.  While some of you may think that EVERYONE could use your product or service, if you take a step back, you’ll probably notice some common thread to many of the clients you currently serve.  Maybe they’re in the same industry, or have a similar problem you’re able to solve.  Whatever it is, establishing a target market will help you focus your message on those most likely to respond favorably.
  2. Using only one medium.  If you’re only marketing on the Internet, you may be missing an entire segment of prospects.  Consider all your marketing options and mix it up to see if you get better results.
  3. Changing something that IS working.  Sometimes we get bored with our marketing and decide it’s just time for a change.  If you have something that is yielding good returns, don’t change it – instead add something new.
  4. Being  inconsistent.  Nothing says unreliable faster than sending out a ‘monthly’ newsletter in January and then not publishing the next issue until May.  Be prepared and plan to be consistent with your marketing.  Don’t set yourself up to fail.
  5. Spammy message.  Don’t come across like a snake oil salesman, make sure your message speaks to your prospect’s pain, but don’t overdo it.

6.  Your message isn’t clear.  Always test it out on current clients, peers, or family/friends to be sure it’s not confusing or misses the point you’re trying to make.

7.    Untimely message.  If you’re looking to build some business during the holiday season, make sure you’re giving prospects enough time to respond.  Don’t release your holiday special two weeks before the holiday, start building momentum at least two months in advance.

8.    No call to action.  If you’re not giving the prospect a reason to contact you, you’re missing the mark.  Create a sense of urgency with a deadline, or something extra if they respond by this date; anything that engages them and asks them to do something more.

9.    Not marketing to your current clients.  We sometimes forget that our current clients may not know about new services or products we have available, or perhaps they have someone to refer.  Don’t leave them out of your regular marketing efforts.

10.  Not managing/collecting results.  How can you know if something you’re using is yielding a return on investment?  You need to ask every single prospect how they found you; or build in something in your call to action that will tell you exactly how you connected.  Keep track on a simple spreadsheet and check in periodically to get the biggest ROI for your marketing dollars.

So how many of my ten mistakes resonated with you?  Two, four, none?  Take steps now to correct these mistakes and you’ll start seeing more, better qualified, leads, connecting to your business.

Have a few challenges I missed – share them by leaving a comment below!

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Three Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and grow a profitable self-sustaining business.

To make money in today’s Internet Marketing environment, one must specialize in well defined niche areas, and research their target prospects.

Let’s examine a few misconceptions when it comes to niche marketing.

Misconception #1: You do not have to be an expert in the Niche field you choose!

I don’t believe that at all.  While you may outsource some of the expertise your clients will be able to secure through your organization, it’s extremely important to be well versed on your niche field in order to communicate intelligently with your prospects and clients.

Because the Internet can be so impersonal, people can easily appear as an expert and not know anything about that particular niche topic. While they may appear knowledgeable, it will be difficult to maintain that ruse on a long-term basis.  Don’t try to be someone you are not.  Don’t offer products or services that you are not sure of for you will surely tarnish your reputation and hurt your business.  It’s very hard to bounce back from misrepresenting what you have chosen to sell.  Be the expert, maintain the highest ethical standards and you’ll create a profitable growing business.

Misconception #2: Choose one niche market and stick with it.

Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and develop it into another profitable offering.  Depending upon the situation, you may want to market them separately, even through separate websites.  This is a common practice in the online world.

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot through a solid marketing system and choose another niche market to get into.

Misconception #3: The best way to make money in the niche game is to promote niche products as an affiliate.

Wrong again! Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you’re not maximizing your income.

You need to promote your own landing or squeeze pages where you collect the e-mail address of visitors in order to build your list. Then send them something for free, like an eBook or white paper that will direct them to a niche product you are promoting. You should also send out several additional e-mails or autoresponders over a period of time with informative information pertaining to that particular niche market to build your visitor’s trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed in your chosen niche. Remember, it is important to find a profitable niche, set it up on a marketing system, before you move on to the next niche.

Not all niche markets will be a slam dunk, so don’t get discouraged.

Even if only one out of ten become really profitable, sit down and smile, you’ve found a good niche.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Blogging for Business

Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old.

The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such as microblogging via Twitter is all the rage. While some believe the blog has lost its charm, others find blogging presents opportunities to reach their target market with information and resources that will lead them to make a purchase. To be successful utilizing a blog platform, you need to understand the proper way to use blogging as a part of your overall Internet marketing plan.

Promoting the Blog

Beginner bloggers probably started on a free blog site such as Blogger, WordPress or Typepad, only to find that no-one was reading their lovingly crafted posts. They quickly discovered that to reach their audience required their time and effort into search engine optimization, link-building, directory listings and other methods of self-promotion of the blog.

This provided those with the time, energy and motivation a distinct edge. Unfortunately, the people who had the time were often those who had something to sell. They learned the necessary skills to move their blogs forward, while the average Joe languished in obscurity with low rankings, swamped by professional competition.

Is Blogging Worthwhile?

Yes, blogs can be worthwhile, even for amateur bloggers. They are designed for entertainment and staying in touch with friends and family, and if the writing is good enough, it may attract a following beyond that, through word of mouth. Quality still rises to the top amongst blog enthusiasts and differentiates you from less desirable Internet content.

Beginner bloggers sometimes make the mistake of defining their blog too broadly, forgetting to target their blog’s focus on their niche’s interests to keep readers engaged and hungry for more. Some even miss simple strategies like improving their profile for maximum exposure.

The blog is no longer a novelty, and the average reader isn’t interested in your life, unless you have something special to convey. There has to be a ‘hook’ to grab their attention.  Think of Nightjack, a British police officer who won awards for his blog about his experiences in law enforcement – until he faced disciplinary action.

A blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, StumbleUpon, or Digg, just to mention a few. Reading and responding to other people’s blogs is also a big part of the bogging community. However, to gain a wide readership you either have to have something reasonably spectacular to offer or a lot of time to spend on promotion.

Blogging Hazards

Blogging has been found to get people into trouble. Blogging about work regularly opens the door to disaster. The award-winning police blogger known as Nightjack was outed by the press and subjected to disciplinary proceedings. In another case, insults about a model led to the disclosure of the blogger’s identity and legal action. Exposing your personal life can be dangerous, even if you remain anonymous.

So Why Blog?

If you’re able to walk the walk and talk the talk, blogging can propel your career or become a satisfying pastime. Used as a business tool, in tandem with other social media marketing, a blog can help expand your reach and help to promote your product, service or views. A blog allows you to show the ‘human’ side of your business and keep your search engine rankings high with what they highly value, FRESH content.

A hundred million people regularly follow blogs.  The blogosphere may not be what it used to be, but when used in the business arena, as a part of a larger marketing effort, it can be a powerful tool for getting your message out to the masses.  It can be as versatile as a website without any added expense. 

As long as you consider both sides of the equation, having a blog is a great way to express yourself and build a following. So make a little history of your own, take your business to the next level by utilizing a blog.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Creating Our Value

Value is a funny thing.  We look for it everywhere we go – if it’s not a good value, or doesn’t provide us with benefits, we keep moving.  I wonder why it is we don’t feel WE have a value?

Several months ago I spoke to a prospect with a small home-based business. They use a $15/hour person (4-6 per year) to handle their database and eNewsletter.  They had high turnover because once they got to the 1099 threshold, they would find someone new.  Different concept!  The first thing that crossed my mind is that this person had to be spending an awful lot of time interviewing, hiring, and training.

They were unhappy because they were 3-months behind in getting their database updated, weren’t connecting with new prospects, and they were spending at least 3-hours a month going back over the eNewsletter proof to correct assorted problems on a piece that their admin was taking four hours to create.

They charged $200/hour for their services, so I simply said, “So, in essence, you’re spending $660 per month to create this eNewsletter.  Are you getting a significant return on it?”

Well that opened up an entirely new conversation. When we started trying to figure out how much time they spent in interviewing, hiring, and training, well, you can imagine!

After three months of working together, their eNewsletter now costs them about $45/month; the database is current, prospect letters are sent within 48-hours of when they met; and we have an extended marketing plan in place.  At the time of this writing, sales have increased 37% for this client and we’re talking about adding to the marketing plan.

Why is it difficult for us to remember that our time has value? Don’t sell yourself short.  Remember that your time has value and doing it all yourself is really costing you a lot more than your in-house staff and their expenses and liabilities.

What tasks could be outsourced to someone else, leaving you more time to devote to working ON your business instead of IN your business.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Five Facebook Business Page Success Strategies

In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Social media, is an essential feature of a successful marketing plan to reach your clientele.

Facebook is considered one of the leaders of social media. Its growth has continued to increase and Facebook has become an essential and innovative idea for business marketing.

Facebook is a great way to keep up with friends and family, but you don’t necessarily want your clients to see the more personal side of your life. Businesses should take care to present a well defined and controlled image of their products and services. Facebook business pages are an excellent choice for business.

Facebook business pages have many of the same features as personal pages. You can still share articles, photos, videos, and applications, but all of the business page content is related to your business.  Here are five strategies for making your Business page a success:

Make your Business page a resource

Consider the information your customers need. Post articles and links to useful information on your wall and showcase yourself as an expert and your customers will return again and again.

Connect

Interact with customers by making use of Facebook’s tools. Respond to comments. Discuss the benefits of your product line and lead new customers to your website for more. Target your offers without being spammy, to increase customer loyalty.

Be human

Pictures and personal information put a face on a company. As long as you present an image that enhances your business, personalizing your Business page is a great way to get followers.

Be present

Keep your profile, articles, photos and video content up-to-date and current. It’s not enough to throw up a page and ignore it. Make sure to respond to customers who become fans. Create a group for your business and participate in groups related to your business.

Be Innovative

Facebook moves fast. Don’t be afraid to try the latest thing. Explore webinars, and other interactive media as options to improve business relationships.

Creating a Facebook business page is great first step toward integrating social media into your marketing plan. Don’t forget to provide links from your website and/or blog to your Business page. Connect to your Facebook business page through other social media to continue to grow your network. In no time your Business page will be the central hub of your successful online marketing campaign.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com