Marketing Like a Sea Turtle

I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean.  They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean.

Once there, they quickly learn how to manage life around their sea-based predators and are even now believed to stay on course and return to their original nesting grounds 30-50 years later, with the use of magnetic fields.

It’s really fascinating to consider that this creature is able to survive such slim odds of making it to the ocean, and then finds itself traveling thousands of miles in a lifetime, based on magnetic maps in their heads.

I’ve found that in marketing my business, or even when I’m helping one of my clients market their own, taking things slowly and methodically is really the most beneficial way of establishing the long-term relationship that leads to good, qualified leads and ideal clients for all of us.

While there may be hundreds of other competitors navigating the same marketing waters, what I believe differentiates us, is the consistency and completely mapped out marketing plan that is focused on the right target market for our specific business; a plan that builds rapport, establishes our expertise, and provides prospects and clients with viable, trackable, and profitable solutions to grow their businesses on multiple levels.

I’ve been pleased to see that people are finally realizing that they need to get back on track with their marketing; but still somewhat befuddled that they do it without a marketing plan in place.  This makes it extremely difficult to be held accountable to implementing the plan, whether it’s you personally doing the implementation, in-house staff, or virtual professionals.

It’s difficult for you to track your results if you don’t have a clear picture of your marketing initiatives; when they’re being implemented and having something in place to track their results.  Even something as simple as asking a prospect, ‘how did you hear about us’, would be helpful, but is usually not consistently requested of a new client.

So I encourage you to be one of those living specimens that makes it through the sea of competitors by creating a simple marketing plan using the latest technologies to improve your consistency and productivity while gaining ideal clients who will be best served by what you have to offer.

Times are tough, the economy is starting to rebound, making now the best time for you to re-invent your approach to marketing your business. 

If you would be interested in discussing how we might be able to assist you please feel free to contact us for a complimentary consultation to discover what options are available to bring more qualified leads to your business.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Ten Tips to Increase Website Traffic Without Any Expense

We use several strategies and search engine optimization (SEO) tactics to help clients increase their online presence and rankings through our Internet marketing and social media support, however, there are several things you can do for yourself regularly, to help increase your rankings at the major search engines that are easy to implement and maintain.

Here are 10 simple ways to improve your SEO with little to no expense (depending on whether or not you’re a Do it Yourselfer or have website support and maintenance done by a Virtual Assistant (VA), or in-house staffer/IT Support.).  I hope you find them helpful.

  1. Schedule regular updates and changes of information and resources on your main website pages.  This activity spiders out to the search engines to let them know something’s happening at your site.
  2. Add resources and links to other sites, even affiliate sites, where you can make a second income stream would be helpful.  It not only provides an additional stream of income, it also brings attention to your site.
  3. Update or add keywords and meta tags.  Search your niche and see what pops up, ask your clients what words they might use in a search engine if they were looking for you.  They may come up with words you hadn’t even thought of.
  4. Add features such as a newsletter subscribe, free report download, or survey questions.  Rotating survey questions is a great way to bring visitors back again and again.
  5. Use your website in your marketing pieces.  Write articles that would be of interest to your clients and include the URL on the print or electronic marketing piece to drive more traffic to your site.
  6. Create private areas of your website where clients can login and retrieve projects or files.
  7. Add a blog, or connect to your site from your blog, to increase search engine rankings.
  8. Find out what SEO (Search Engine Optimization) can be done manually and set a regular schedule each week, or several times a month to increase your rankings at major search engines.
  9. If you get an article published, post a link to it somewhere on your website, or include your website URL in the article or a resource box, so that people will have easy access to your site.
  10. Include your website URL on your letterhead, business cards, online directories, and anywhere else you can reasonably post it.

If you incorporate several of these tips into your regular website maintenance, and updates, you’re sure to see your numbers grow and increase your rankings making your site more accessible to your target market.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Have You Lost Your Nerve?

As a young teenager, our family spent carefree summers at a secluded lake house about 2-hours from St. Louis.  I recall getting up early and sneaking off to a secret spot in the woods where someone had built a cool tree house.  The view was spectacular and on many occasions it afforded me quiet seclusion to look far out over the countryside, or when a nighttime stroll was in order, a fabulous spot to stargaze. 

To get to the main part of this ingenious tree house, you had to cross a 30-foot rope bridge strung between two trees, about 25-feet above the Earth.  I didn’t for an instant consider the danger it posed, and yet, today, I would not even consider taking such a risk, now knowing that I’m not invincible, as I’m sure I thought I was at that young age.

So how did I lose this daring bravado?  Why do I find myself steering clear of taking risks?  Isn’t it risk that got me into my own business?  Don’t I take risks every day?

Somewhere along the line I lost that child-like spirit that made me fearless.  Don’t worry though, I don’t think it’s gone, it was just resting. 

Recently, I stepped back and took a close look at my business and where it seems to be headed.  I absolutely LOVE what I do, and enjoy immensely the incredible group of clients I work with, but I wanted to do more.  I wanted to ask my clients what more I could do to help them.  I wanted to find out what new challenges they might face in their businesses, to see if I couldn’t find some way to help them.

About a month ago, I created a short, 5-minute survey and sent it to my networking buddies, clients, and prospects…more than 500 recipients received it, but only one of my clients responded.  This obviously was not the way to reach them, so I picked up the phone and made a few calls.

After leaving scads of voicemail messages, I finally connected with a few.  The common thread seemed to be that everyone feels downtrodden in their businesses.  They’re taking on more of the workload, working longer hours, cutting back on expenses wherever they are able, and riding out the economic storm.

While I certainly understand and feel the economic pinch, maybe I haven’t lost that daring bravado after all.  I’m not waiting for the economy to bounce back; I’m getting creative about finding ways of reaching new clients, and developing new marketing strategies to educate potential clients on the benefits and value of working together.

I think I know a secret.   I might be one of a select few people who realizes that while everyone else is cutting back on marketing, this is probably the best time for me to jazz up and increase my marketing to keep my name, top-of-mind, and maybe even introduce some hot prospect to the freedom of working with a virtual professional.

I’ve started speaking more, writing more articles, reconnecting with past clients, and asking for referrals.  I’ve even added print advertising to a specialized local newspaper because of the larger demands I see outside of my normal niche, to help people who are feeling overwhelmed and unproductive.

So I challenge you to take just a minute to find that daring, invincible child within you and take the necessary steps to keep your business going and growing.  Even if it’s just revamping your marketing materials, creating a new tag-line, updating your website, attending a networking event, or starting that blog you’ve been wanting, now is the time to take action, get organized, consider options to increase productivity and workflow, and stay positive.  And should you need someone to discuss your challenges with, keep me in mind!

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Five Online Business Optimization Strategies

Running an online business gives entrepreneurs an incredible chance to expand and scale their operations. While an offline business requires a physical presence — offices, retail outlets, and kiosks in every location — an online business can operate virtually and via digital real estate. Expanding is simple, and scaling businesses can be achieved without the need for expensive physical locations.

Still, there are some major errors that newbie online entrepreneurs tend to make when they scale their businesses. The road to running an online business is paved with lots of potholes, from expanding too quickly to moving in all the wrong directions. These five strategies are designed to help you achieve worthwhile business optimization, and take your business to new heights without endless setbacks.

1. Stick to the 80/20 Rule.

Pareto’s Principle — known as the 80/20 rule — dictates that 80% of your returns — in this case, business profits — will come from just 20% of your actions. Your goal in running an internet business is not to do as much as you can, but to achieve as much as you can. Focus on the ultra-profitable 20% that contributes to your business, and eliminate as much of the fluff as you possibly can.

2. Whenever possible, add products to service businesses.

Service businesses are a good short-term model, but as a long-term earning option alone, they are not. The main issue with service businesses is the lack of scalability and long-term earnings potential. By running a service business, you are essentially tying a value to your time and working to that alone. It would be an effective use of your time to create a product to enhance your sales.

3. Package and sell your information.

Informational products are extremely popular, especially in the online world. From guides on mastering online business to simple how-to sets for learning a new skill, informational products make up a huge percentage of online sales. If you have got skills that would otherwise only be valuable in a service business, consider turning them into an information product that you can sell online?

4. Focus on marketing before you start your business.

One of the major things my clients need and the make-or-break component of any online business is marketing. The internet is crowded, and there is no chance to survive without a large customer or client base that knows how to find you. The world’s most profitable companies invested in marketing before they expanded their businesses. You should too.

5. Set a value for your time, and don’t waste it.

You have set up your online business, invested in some manual and paid marketing options, and have started to earn over $100 a day. The only problem is that it is taking almost 12 hours to do it. There will be times, especially when running an online business, that you will rack up a reasonably impressive daily earnings total. Ignore it. Daily totals are deceiving and are not an accurate metric for judging online business success.

What is much more valuable is the amount of time that goes into that income. Set a minimum value for your time, and create an online business that gives you options on where to spend it. Sometimes services might be worthwhile, other times product-based work might be the best solution. Either way, set a minimum cost for an hour of your time, and design a business that allows you to earn above it.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Five Ways to Grow Your Business to Six Figures and Beyond

Have you ever wondered how your competitors generate six figure incomes?  Do you think they have a secret way of doing things?  Do you make excuses for not being able to achieve six figure goals in your business?  As a professional in your field or niche, you face many challenges when marketing and promoting yourself to achieve six figure incomes. 

As we’ve helped more and more professionals grow their business through traditional and Internet marketing and social media, I’ve found several underutilized ways to entice the world to sit up and pay attention to my clients and their offerings.  It’s not easy, if it were, everyone would be reaching their income goals.  It takes a lot of hard work and you must be willing to consider things that make you uncomfortable or outside the box.  Without these considerations, your business will stagnate.  You must stay current with new trends and new opportunities to grow your business beyond your current level.

Here are five ways you may not have considered when looking to expand and grow your business:

  • Create and submit press releases (not many people regularly promote themselves through the press)  Use online ‘free’ PR sites as well as connecting with local media to build a PR database to submit your press releases.
  • Drill down your niche into a market that ONLY you can fulfill (create a uniqueness about your product or service) – gone are the days when our niche could be a single target, like women 18-24, now we need to deepen our niche to something like women in the construction industry, aged 30-50, and making an income of $100,000 or above – this will help you focus your marketing on the specific target you’re looking for who is most likely to purchase your product or service
  • Create eBooks, whitepapers, and audio/video products to sell online and off – try to have multiple products in varying price ranges.  Having a range of pricing allows someone who may be uncertain of the need ‘sample’ your expertise by making a small purchase and working up to the more advanced and higher priced options
  • Create a Joint Venture opportunity – find someone else who could benefit from a partnership in marketing to each other’s lists, and splitting the costs of print and Internet materials.  Even just a simple mention to each other’s contact lists in a monthly eZine with a link to your website or blog could expose your business to thousands of new prospects.
  • Speak or write articles to your target audience and capture their contact info through giveaways to expand your marketing list.  Keep it simple, don’t ask for a lot of information, just their first name and an email list is enough to build your database with potential prospects who have an interest in what you have to say, and ultimately the products or services you have to sell.

Adding one or more of these options to your marketing efforts over time will help you to increase exposure to your products and services.  These options provide a great opportunity for word-of-mouth and referrals, the most cost-effective ways to grow your business to that six or seven figure goal.

So what ‘outside-the-box’ marketing options have you tried lately?  Please share your challenges and ideas by leaving a comment below.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Brand, Sales, and Balance: Are You Including Social Media with Other Online Marketing?

The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything, it will be their developments in communications and online communities, particularly the incredible power of social media.

Social media gives major brands and companies as well as small business, some seriously big power, but it is rarely used as it should be. Commitments to quality are sometimes overlooked, and opportunities for branding, direct sales, or indirect marketing are often passed over. These missing opportunities do cost businesses.

Social Media for Branding:

A dollar unearned is a dollar lost. Businesses are often questioning the value of social media for their branding efforts, but few take action when they should. Billions of dollars are being left on the table, particularly as major brands move onto social media services, and the value of a social media-friendly brand still is not being recognized.

An experiment is always worth more than not even trying. Discussion on social media’s branding abilities will only take companies so far. With the low cost of social media efforts, an experiment with social media branding can generate huge returns, all with a relatively minimal level of risk.  Develop a simple plan and test your ability to grow and expand your brand.

Social Media for SEO:

SEO consultancy (and in-house efforts) were once the domain of spammy content and low quality link generation efforts. Poorly planned information was setup on low-cost websites, and marketers shot out as many links as were possible. Despite being somewhat effective, the old world of SEO is packed with inefficient models and outright unethical business models.

However, social media has given SEO new life. The old “SEO is spam” cliche is no more thanks to the development of social media. Each new social media asset is another opportunity for high quality outbound and inbound linking, and every social media conversation is another opportunity to spread links that actually add value.

With Twitter tweets and Youtube videos now regularly appearing in Google’s standard search results, the divide between search and social media is likely to become even smaller. Marketers accustomed to spam-style SEO tactics are in for a new surprise, while businesses that embrace social media receive a well-deserved SEO boost.

Social Media for Sales:

Social media may not always be a good sales platform, but it is a good resource for generating future sales. Social media’s ability to generate prospects is one of the most important aspect to the sales process. Marketers that were once dependent on direct lead generation have a new platform available to them, particularly in open social media platforms like Twitter or LinkedIn.

The greatest news is that social media still has room to grow. Businesses that are built on lead-based sales have good things to look forward to. As social media develops further, sales models will be refined, micro-networks offering great sales potential will grow greater, and marketers can look forward to a platform that is refined, sales-friendly, and willing to be marketed to.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Can Business Branding Drive Sales?

Why is Business Branding important?  And can it help to increase and drive sales growth?  Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand is the efforts of trying to build and protect your relationship with your client base.

One of the best ways to establish the prominence of your brand in the market is by remaining consistent with the message that is conveyed by your marketing efforts. Refrain from claiming to produce bold and large scale promises. Your customers will easily remember when you fail to deliver on those promises. You could easily lose that reputation that took you years to build. Therefore, you need to pay attention to exactly what you need to do (and what not to do) if you want to turn that trust you have created amongst your client base into increased sales.

Creating Brand Awareness

Since every brand is distinct, you must also utilize varying approaches in communicating the brand’s message to its target market. This part entails immense creativity and a certain level of sensitivity to the needs of your prospective clients.

If you are not sure how to do this, you can take a hint from other highly successful brands in the market. Study how they utilize their brand and what strategies they employ to get more people drawn into their brand. For instance, you can work on an emotional campaign, which is something that is rather difficult to do. But once you are able to establish that, then you could potentially increase your sales. One important thing to remember when you are using an emotional campaign is to always speak the truth about what your product or service is about and what it can do that will benefit your target market.  What value do you bring to the table?

Managing a Successful Emotional Campaign

If you decide that you want to appeal to your client’s emotion as your business branding strategy, then you need to consider various aspects that’ll make it work. One way to effectively do that is to share a story. This story could be fictional or not, but it should have some relation to the brand you are trying to campaign on. The idea here is to be able to produce some sort of personal improvement or progress by using the product or service.

If possible, base the emotional campaign on the brand itself, not just on the product. That way, you’d be able to produce a distinct campaign that will easily set you apart from competing companies. Then, whatever this message is that you use in your campaign, try remaining consistent with it. You can use different methods and campaign variations, but the message must remain the same in all of your brands.

After you have finalized your campaign, verify every bit of detail that is included in it, whether you are using it for Online or print advertising.

Preserving Your Business Reputation

The brand recognition phase is over and now you have to utilize ways to preserve your company’s reputation. It must involve analyzing your company’s actions and how clients perceive those actions, in relation to their satisfaction about your brand’s performance and some other related factors.

Sensitivity to your client’s needs and using your brand to address them is one of the most effective measures toward business branding. As you go forward in your business efforts, try to learn more about effective business branding strategies to expand the reach of your brand in the market.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Search Engine Optimization And Why It’s So Important

E-commerce can be a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Every day, more and more sites are clamoring to optimize their website rankings and if you let your guard down, you may just get trampled on and be left behind.

Search Engine Optimization, or SEO, is a term widely used today by many business and  e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool  people will use to find the sites that they need to get the product or information they desire.

Most people that use search engines use only the ten top search results on the first page. Making it to the first page, more so to the top three is a barometer of a site’s success in search engine optimization. You will get a higher ratio of prospects clicking through to your site when you rank high. The more traffic to your site, the more business you rake in.

This makes it essential to do everything possible to grab a hold of that spot or make your ranking as high as possible. As outlined above, each day brings a new opportunity for business and e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better every day.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to draw attention to your site and generate a good income from the traffic you drive there.

With search engine optimization you can get the benefit of generating a high volume of traffic. Statistics indicate you get successful business conversion from about 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you should get a good conversion into sales. If you get only twenty to ten hits a day, you only get one or two opportunities to convert, if any at all.

Search engine optimization is utilizing tools and methods in making your site top ranking in the results of searches done by your target market. Getting yourself on the first page and better yet in the top half of the page will ensure that your site will generate good and positive awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change on your site or add, to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in relation to your site’s niche or theme.

You may also need to rewrite some of your content so that you focus on the right keyword phrases on your pages without making it too commercial, but light and informative. There are certain rules and guidelines to be considered to make your site’s content applicable and conducive to search engine optimization.

You could also collaborate with other sites so that you could get link exchanges and page transfers. The more inbound and outbound links generated by sites among others are one of the components search engines use to rank you.

Try to search the internet for many useful help. There are lots of tips, guidelines and methods for search engine optimization that can be found on the internet. Research as much as possible to help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort on your part but the benefits will be astounding.

If you have any funds in your marketing budget, there are many sites on the internet that can help you with search engine optimization, including us! There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits you will gain with search engine optimization. All of these will result in better traffic and more business for your company.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

3 High-Impact Fixes For Your Marketing Woes

How many times have you lost business to a competitor because your marketing strategy was lacking or even overwhelming?  Some of my clients feel they simply can’t compete or they don’t have the money to afford marketing support. May times the problem is that we often feel that we’ve got to come up with some grand plan in order to get our business skyrocketing again.  Don’t be fooled!  Getting back on top of the market isn’t as tough as it seems if you try these high-impact, easy-to-use fixes.

1.The Magic Number – 1

Implement a “promote 1 item at a time” motto for your marketing strategy.  Does that mean you can’t SELL more than one item at a time?  No… but sometimes it may be best to wait until AFTER the sale is over.

When a customer sees more than one product or service offered at a discount, they may get confused.  Which one is the better deal?  Which one do they prefer?  These questions encourage procrastination – one of marketing’s greatest thieves.  Instead, offer the customer a product that compliments their business, helps them achieve their goals, or helps them expand and grow their business.  Instead of losing a sale, you’ll add value to your relationship with your clientele, and add more profit to your bottom line.

2. Outsmart Your Competitors

Your competition is looking for you in all of the usual places, and using all the usual marketing methods.  Don’t be like everyone else.  Quietly look for new methods of promoting your products and services and new markets to target. 

Niche markets provide the perfect sneak tactic for reaching new clients.  Here’s they key… sub-divide your current market into smaller, more specific niche markets.  Familiarize yourself with the needs and concerns of the niche, then present yourself as the solution to their challenges and problems.  Leave your competition in the dust with the intensity of new prospects that will come your way.

Modernize an old marketing technique that still carries a wallop – postcards.  Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of clients.  With the inexpensive marketing opportunities of the Internet and social media, most of your competitors no longer use the US Mail as an option to reach clients.  Postcards are still an affordable option to reaching your clients and prospects and give them something to hold onto for when the need arises. Your competition won’t even know that you’re using them! 

3. Encourage Communication

Communication is crucial to understanding your clients.  Encourage questions before the sale, during the sale and after the sale.  Make it easy and comfortable.

Provide convenient contact information on all of your sales materials, including Websites and social media platforms.  If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.

Confused customers, tough competitors and communication mishaps won’t steal profits from your business when you fix things up with these 3 quick tips.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com

Use YouTube to Improve Online Brand Awareness and SEO

How to Use YouTube to Improve Online Brand Awareness and SEO

Online entrepreneurs and marketers have much to gain from creating a YouTube channel and launching a video marketing campaign. Once a YouTube channel has been created, the following steps should be followed in order to improve brand awareness amongst internet users as well as enhance a brand’s visibility not only in video sharing communities but also among search engine users:

1) Select a Topic

Choosing a topic for video marketing need not be a difficult task as there are many options to choose from. It could be focused on better or unconventional ways by which a product can be used for best results or simply demonstrate the expertise of an entrepreneur on a given topic. It could also include testimonials from loyal customers or even made just for pure entertainment. When it comes to selecting video marketing topics, entrepreneurs are only limited by their creativity.

Furthermore, online entrepreneurs and marketers need not limit themselves to developing just one video. In most cases, publishing a video marketing series works best and increases the potential of a brand to gain loyal viewership.

2) Record Your Video

Upon selecting a topic and planning out all scenes and important communication points, entrepreneurs should be ready to record. The technology used for this is not as important the concept of the video as there are marketers who have shot videos with mobile phone cameras have seen the same success as those who have recorded in HD or other more sophisticated devices.

Recorded videos should be focused, direct to the point, and kept below 2 minutes. Upon recording, simple editing software can be used to fix the transition between scenes, remove unnecessary takes, and finalize the video for public viewing.

3) Implement Video SEO Tactics

When a video is ready for the public, it should be uploaded to a YouTube channel and optimized for proper video SEO. To do this, marketers should include pertinent keywords when entering a title, a description, and tags. Furthermore, a link to the brand’s website should be added towards the end of the video and in it’s description. Doing so does not only generate backlinks for a site but also directs viewers to a place where they can learn more about the brand featured in the video.

4) Generate Video Views

Apart from making a video available in a YouTube channel, entrepreneurs should look for other videos with related content and post their own videos as replies. Doing so increases the potential of views and enhances a video’s relevance to certain keywords. More views and backlinks can also be generated by promoting videos on social networking sites such as Facebook and Twitter. Once a video has gained enough views and backlinks, it starts appearing in Google search results for targeted keywords and phrases.

Video marketing is definitely much more difficult to pursue than content marketing. However, the results an entrepreneur can gain from this strategy makes it worthwhile. With a proper video marketing campaign working entrepreneurs and marketers can easily improve online brand awareness, visibility, and SEO.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com