Category: Grow Your Business

Five Areas That Help Expand Your Business Branding Online

Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, […]

It’s Time to Stop Selling and Start Building Relationships

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]

Does Someone Really Need Me?

I’m sure we’d all agree that the world is definitely changing.  Watching the national news usually doesn’t leave me encouraged.  I recently attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue to grow and change, no matter what the economic climate. I totally agree.  […]

The Four Biggest Social Network Marketing Blunders

Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective, social […]

Are You Like a Salmon?

In my former life, I was a purchasing agent for a seafood company.  This time of year reminds me of the salmon runs.  During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives.  Their upstream journey is a challenging one, swimming against rugged […]

Three Reasons People Hesitate Using a Virtual Assistant

Although Virtual Assistance has been around for more than 20-years, it’s been an education to help prospects understand the value and benefits of outsourcing their tasks to someone they may never lay eyes upon.  People still struggle with the concept and with the wide range of options available, from all corners of the world, making […]

Can I Get a Second Chance at a First Impression?

The short answer to that question is, ‘no’ – it is what it is.  A first impression is what you project to someone whenever they are first connected to you. Especially if you’re in a B2B-type business, it’s important to remember that your body language, the words you speak, and the way you present yourself […]

Six Simple Tips To Boost Your Business with Social Media Marketing

Social Media Marketing has become one of the top options for small to medium-sized businesses to get noticed Online. Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around.  Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign […]

Promoter of Women’s Business Growth Says Women Need to Delegate More!

Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]