Category: Grow Your Business

Three Tips for Crafting an Effective, Tweetable Message

Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation. But […]

Why Video is Your Company’s Best Friend

Unless you’re not keeping up with the latest craze on the Internet, you know that Video is HOT for both business and personal use.  Wouldn’t it be great if your company became the next YouTube sensation?  The one thing everyone couldn’t stop talking about at the water cooler?  You never know, it could happen.  YouTube […]

Three Tips to Creating Effective Social Media Communications

Most businesses recognize they should be using social media, but the trouble is very few businesses actually understand how to create effective social media communications for their business. It takes more than just a post to engage users and build social media traffic. Let’s look at three tips to create an effective social media plan. […]

Using FREE E-Books To Promote Your Business

Have you considered any non-traditional marketing options to help promote your business, generate more leads, increase your website traffic, or build a list? Check out my video and add an E-Book to your marketing plan! Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding […]

Making Ourselves Accountable to Achieving our Goals

Looking through magazines for gift ideas recently, I stumbled upon something I hadn’t seen in years, a glass piggybank.  I recall receiving one when I opened my first savings account as a child.  It forced me to continue to save because I didn’t want to ‘break’ it until it was completely full, or until I […]

Using Social Networks to Promote Your Blog

If you’re an avid Internet user and promote your business through a website, you know that enhancing your presence can lead to more traffic and prospective leads.  If you’re up with the times, you probably connect with clients and prospects through an informational blog page.  The big mistake many bloggers make is not promoting their […]

Managing Good Client Relations

We purchased new appliances for our kitchen three years ago, with extended warranties.  The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer.  Eight months later, when the problem returned, we started working with the extended warranty through the point of purchase.  When we called about the […]

Five Affordable Ways to Create Video Marketing Content

There are many ways to create video marketing content that will make you stand out without access to a production studio or require spending thousands of dollars. Take a look at some of my five easy, and affordable steps you can take to show your viewers you’re worth their time and money: 1. Create a […]

Five Areas That Help Expand Your Business Branding Online

Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, […]

It’s Time to Stop Selling and Start Building Relationships

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]