Category: Marketing

Six Simple Tips To Boost Your Business with Social Media Marketing

Social Media Marketing has become one of the top options for small to medium-sized businesses to get noticed Online. Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around.  Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign […]

Gain Subscribers for Email Marketing Through Your Website

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making […]

Promoter of Women’s Business Growth Says Women Need to Delegate More!

Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]

Eight Advantages of Using Email Marketing Software

If you decided to use email marketing to promote your business, you’ve made a very wise decision in growing your business. You have probably heard or read lots of great reasons on the Internet to use Email marketing in your overall marketing plant, and the buzz that can be created by this type of marketing. […]

Creating a Branding Plan

Creating your company’s brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise. There are many parts to creating your brand. Branding is a product of intense planning and conceptualization. To come up […]

Top Ten Marketing Mistakes to Avoid

Without marketing your business could stagnate, or even worse, close.  Identifying and correcting some basic marketing mistakes will help you to promote and grow your business. Here are my Top Ten Marketing Mistakes Your message is too general.  While some of you may think that EVERYONE could use your product or service, if you take […]

Three Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and grow a profitable self-sustaining business. To make money in today’s Internet Marketing environment, one must specialize in well defined niche areas, and research their target prospects. Let’s examine a […]

Common Branding Mistakes and Myths To Avoid

What Makes a Brand Identity? Branding is an aspect of every business that consists of visual elements and are used to build a brand for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate and […]