One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with. Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to do business with. Add to that a very specific ‘ideal client’ vision, and I find that I seem to attract clients who fit nicely into that vision without a lot of hard work.
I just spoke to one of my clients in Florida recently, and he reminded me how enjoyable it is to do business together. He always seems to have fun projects that fit perfectly with my expertise and his positive outlook seems to extend from his business to his personal life!
This made me stop to think about my other clients, and how they fit into the same enjoyable relationship I have built with my Florida client. To my amazement, they too have the same positive attitude, are fun to work with, and we share a mutual respect and appreciation for each other.
WOW, how cool is that? This all makes me wonder, how did I get here? How did this happen? Could it be the law of attraction?
I think that it does have a lot to do with attraction, and my attitude, and the fact that many of my new clients come to me as referrals. We usually hang out and have stronger relationships with people who are similar to us, or have the same values as we do. So it stands to reason that my clients would be referring prospects who are similar to them, who have the same attitudes and values.
Over the years I have had to sever my relationship with a number of clients. In looking at who they were I can easily see that they had different values, our work was less positive and their attitude towards our work together was what finally made me sever ties because I felt they were bringing me down in my own business.
But I think it’s also something else; I think it’s the brand I’ve created for myself. I believe that along with the logo, website, tagline, etc., that creates my brand, so does my appearance, professional image and ethical standards. And I want to do business with people who appreciate my expertise and with whom I can share a mutual respect. Ifthey find no value in our work together, we’re just not a good fit for each other. Don’t we all want to do business with people who respect us and appreciate our expertise?
I guess I’m not at all surprised that my clients share these same traits; hopefully, some of that comes from working together and sharing these common goals…that’s in essence what I do, help my clients market and brand themselves to establish that polished and professional image they’ve worked so hard to achieve, and help them to attract clients and prospects that share those traits.
After being in business more than 20-years, I’m grateful for all the clients and colleagues who have helped make my company such a great success; and helped me to establish such a professional and enjoyable brand. 🙂 I wish you all the same!
Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at [email protected]