Category: Branding

How to Use YouTube to Improve Online Brand Awareness and SEO

Online entrepreneurs and marketers have much to gain from creating a YouTube channel and launching a video marketing campaign. Once a YouTube channel has been created, the following steps should be followed in order to improve brand awareness amongst internet users as well as enhance a brand’s visibility not only in video sharing communities but […]

Five Areas That Help Expand Your Business Branding Online

Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, […]

Brand, Sales, and Balance: Are You Including Social Media with Other Online Marketing?

The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too early to tell), it will be their developments in communications […]

Gain Subscribers for Email Marketing Through Your Website

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making […]

Creating a Branding Plan

Creating your company’s brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise. There are many parts to creating your brand. Branding is a product of intense planning and conceptualization. To come up […]

Blogging for Business

Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such […]

Common Branding Mistakes and Myths To Avoid

What Makes a Brand Identity? Branding is an aspect of every business that consists of visual elements and are used to build a brand for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate and […]

Getting Referrals

Getting referrals takes time and work.  Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals.  Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either.  Just like everything else to do with your business, it’s hard work!  […]