Can You Really Use Articles to Build Your List?

Getting clients and prospects to visit your site can be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Superior customer service should also be a top priority so that customers are provided with a consistent and satisfying experience with your company.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a regular basis. This is a marketing strategy that is virtually low cost and not very time consuming. Here, you get the consent of your website visitors to subscribe to your electronic newsletters or other promotional materials such as catalogs and free reports (white papers).

Opt-in marketing uses your list of subscribers to send email to them on a regular basis. These e-mails can address a number of things like specials, promotions and the announcement of a new product or service.  However, I believe the best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed by your offerings, and hungry for more information and resources.

Many sites and companies have realized the importance of articles and their importance in search engine optimization. As more people are heading towards the internet for their informational needs, serving the right information to them via articles on your site will increase the flow of your website traffic.  With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been a rise in the importance of well written, information enriched and keyword packed articles for site content as well as for newsletters. These articles provide the information many are seeking. If your site has interesting information, more people will be going to your site to see what information you will provide next.

Well written articles would also help boost your reputation. If the information you provide is of benefit to your target market you will increase your level of expertise in your area of specialization.  Be sure your articles are well researched so that people will trust you. When you have gained their trust, they will always come to you for their needs on that subject.

Be sure you write articles that tackle subjects that are closely connected with your type of business. If you have a site selling products that tackle a certain problem or challenge to your prospects, your articles need to be written on those topics. Most sought out articles are for tips, guidelines, methods, manuals and such. If you provide these articles to your clients and prospects,  and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these clients, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to receive your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and want to read more, they may click on the link and go to your site. Well written articles will attract more sign-ups for your opt-in list and make it even bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out including those on our team. This is an investment that will pay for itself in time.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit:, or contact her at