It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of […]
Tag: marketing help
Be Confident in Your Business and Always Ask for the Sale
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait […]
Four Weeks to Supercharging Your Marketing to Increase Profits
If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops […]
Content Marketing: How Sales-Oriented Should Your Content Be?
Amongst online marketers, two very different disciplines are often confused: content writing, and copy writing. It is likely just a simple misunderstanding, but the difference is often something that gets mixed up on the page, too. Article marketers are especially guilty of confusing the two and introducing unnecessary sales copy into their content. At the […]
Four Weeks to Supercharging Your Marketing to Increase Profits
If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops […]
Seven “Quick Fixes” Every Marketer Needs To Know About
As entrepreneurs we are all involved with the marketing of our businesses. We make the final decisions about what mediums we’ll use, how often we’ll use them, and how much of our marketing budget will be expended to them. Managing the results and determining what works and what doesn’t is what will drive your businesses […]
Three Reasons to Market Through Email AFTER You Sell
For years, email marketing has been a pre-purchase exercise. Marketers spent almost all of their resources on acquiring customers before selling to them, rather than acquiring customers after the sale. While this method is obviously effective — just look at the empires built on pre-purchase marketing — it is by no means the be-all and […]
Avoiding Pushy Promotions on Social Networking Sites
When Google recently changed its instant search feature it created lots and has attracted steady criticism from some leading social media users, many of whom believe that it’s too geared towards sales-friendly search terms. While there’s no shortage of differences between the way Google directs its users and the actions of a networking website, similar […]
How to Use YouTube to Improve Online Brand Awareness and SEO
Online entrepreneurs and marketers have much to gain from creating a YouTube channel and launching a video marketing campaign. Once a YouTube channel has been created, the following steps should be followed in order to improve brand awareness amongst internet users as well as enhance a brand’s visibility not only in video sharing communities but […]
Three Tips for Crafting an Effective, Tweetable Message
Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation. But […]