Common Branding Mistakes and Myths To Avoid

What Makes a Brand Identity?

Branding is an aspect of every business that consists of visual elements and are used to build a brand for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate and differentiate the company’s business to the marketplace. This logo will then be used as a part of their marketing materials that will appear on business cards, envelopes, letterheads, or other professionally related materials, and their Online presence, like a website or social media profile.

Establishing that brand identity is one of the initial steps that must be taken by a company if it wishes to achieve market penetration and ultimate success. Hence, this process must involve careful brand planning and thought to avoid sending the wrong message about your business. You must also look into how a client might perceive the message being delivered by your brand, to avoid having it work against you.

Designing the Brand

There is no need to reiterate the importance of your brand identity to the success of your business. This is an area of your business planning and startup that must be left to the professionals, especially if you are new to the business industry or are looking to develop a new niche or brand. Although you might have a sense of creativity, graphic designing becomes an entirely different concept when it is associated with using it as a marketing tool.  Even beyond the creative aspects, having your materials in the correct formats and sizing can make a huge difference in the consistency of how your brand will be portrayed in different mediums.

Apart from being creative and visually appealing, the brand logo must have meaning and be able to convey essential information about your company. Here are some benefits you can get from hiring a professional to design your logo:

  • The creation of your brand logo will serve as priority. Hence, you are able to set a specific time-frame for the completion of the job to ensure that it is being focused on closely.
  • As a professional logo designer, it is their job to utilize their unique skills as a graphic designer and incorporate their expertise on the importance of the logo in relation to the marketing side of your business.

Customizing Brand Design

Contrary to popular belief, designing your own company logo to use on marketing materials is not expensive. With a sound concept and a skilled logo designer you will be able to produce a strong brand. It is certainly money well spent.

After all, this is a business investment since your brand can impact your sales. This is a relatively inexpensive investment with a potential for a lucrative profit.

Understanding the Importance of Branding

Many entrepreneurs may tend to neglect the creation of a brand identity. This could tarnish your reputation and make it much more difficult to compete or differentiate yourself from your competitors. A brand identity is as essential as some of the basic priorities in every business. And if ever a brand is created, many business owners may not look into the details of the brand and thus end up with a brand that misrepresents their company.

Below is a list of common branding mistakes that should be avoided:

• Failure to create an efficient brand plan.

• Not giving full commitment to the management and review of the brand.

• Inability to establish internal branding.

• Lack of a sound marketing plan.

• Trying way too hard to create distinction to the point of inaccessibility.

Branding your business is never easy but once you recognize the factors that could impede your business’ progress, then you’re on your way there.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit:, or contact her at [email protected]