Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation.
But how can you make that conversation happen, regardless of your particular product, sales team, or industry? While it’s very difficult to create conversation out of nothing, particularly for a product or service that’s just patently uninteresting, it’s very easy to optimize a discussion so that it spreads throughout the social media landscape like wildfire.
Apply these three tactics to your next Twitter promotion, compare them against your past experiences, and learn what a bit of creative copywriting tweaks can do to your social media ROI.
1) Learn to love the ‘…’
Add an ellipsis to the end of your tweets and you stand to experience a twenty percent increase in click-through traffic. This timeless tweak has been used by performance marketers for decades, both online and off. Whether you’re tweeting a message or advertising a product on Adwords, this simple tweak can help you instantly increase the amount of readers that visit your linked page.
2) Use numbers, instructions, and summaries.
Numbers catch the eye. Instructions can increase involvement. Summaries attract users looking for information, particularly those that want to understand more about a particular topic. These Twitter tricks were all mastered by copywriters years ago, and they’re still just as effective as ever. Use them and you’ll see an increase in traffic.
3) Get people scared, even if there’s nothing to be afraid of.
In order to increase the amount of time that readers spend thinking about your product, it’s important to project a situation in which it isn’t present. If you want to increase sales of your pest removal product, remind readers about the dangers of bed bugs – all at 11:30PM.
Got an investment to pitch? Scare people by reminding them that others could get ahead of them if they choose not to leap at the opportunity. People respond to fear, even if it’s minute and fairly inconsequential. Use ‘fear words’ in your tweets to draw in readers, and use your additional content to make them familiar with your brand, your company, and your product’s advantages.
Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan check out her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at [email protected]
Ready to find out how to take your business to the next level? Schedule a 30-minute complimentary session to discuss your marketing and website/social media presence, here!