It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of […]
Tag: social media marketing
Use Free Facebook Groups to Attract Prospects
If you want to interact more personally with potential clients, offer a Facebook group where you’ll get into deeper discussions related to your area of expertise. Consider this part of your funnel: after they follow your Facebook Business Page, send them an invite to your group. Getting these prospects into a group gives you a […]
Use Facebook Events to Have Fun with Your Followers
Getting back to business basics: You must market your business to your target audience, or they won’t know you exist. And when it comes to marketing, why not use every tool available to you? When marketing on Facebook, one tool that is often overlooked is the Facebook Events tool. It’s a great way to get […]
Consistency Yields More Followers on Facebook
If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to be online but the key […]
Increase Your Sales and Name Recognition with Facebook Ads
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process. If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach. Facebook […]
Be Social on Facebook, Reach Out and Make Friends
So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you. While that sounds […]
Don’t Sit in the Shadows – Tell Your Message to the World
When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school? I know you […]
Spread Your Name Recognition with Boosted Posts on Facebook
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of […]
Avoiding Pushy Promotions on Social Networking Sites
When Google recently changed its instant search feature it created lots and has attracted steady criticism from some leading social media users, many of whom believe that it’s too geared towards sales-friendly search terms. While there’s no shortage of differences between the way Google directs its users and the actions of a networking website, similar […]
Two Ways to Optimize Your Sales Process Using Social Media
If there’s one invention that’s divided business owners, it’s the internet. Data-driven entrepreneurs have embraced the internet with open arms, enjoying its mathematical nature and obsessing over its ability to turn math-driven businesses to the top of the heap. ‘Organic’ entrepreneurs, however, have often felt isolated by the internet’s mathematical nature and its inability to […]