Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation. But […]
Category: Finding Clients
Never Forget That Your Customers Have a Choice
People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them. Customers may also leave if they feel they are being taken advantage of by not getting consistent high levels of service and some sort of communication, periodically. Make […]
It’s Time to Stop Selling and Start Building Relationships
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]
Are You Like a Salmon?
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. Their upstream journey is a challenging one, swimming against rugged […]