Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach.
After all, it only makes sense to extend your branding efforts to the Internet given the fact that most people nowadays use the Internet as their source of daily information and research tool before a purchase is made.
There are five (5) major areas that you need to address when developing a strong business brand online.
URL Address
This is a crucial determiner for web browsers. Therefore, you must be able to produce a sense of identity for your website and provide a glimpse into your company even before they get the opportunity to see what your website is really about. This also helps in your search engine optimization (SEO) efforts. The search engines will search URLs first to find the targeted keywords people submit when looking for your product or service.
Keywords
Keywords are essential to help search engines connect you to the proper audience. Use keywords that are related to the nature of your website, so that it can be easily detected when people run a search on the Internet. Try to be creative in coming up with keywords to use, especially those queries not directly related but associated to your business. Be sure to add keywords to all your individual website pages as well as including them in the titles and content of your blog posts.
Website
This is where you get to showcase your company’s vision and your offer of quality products or services. Therefore, you must create a website that speaks for your company and its brand. There are several ways to do that, which includes the content, style, design, and color. You must also incorporate your company logo in the design of the website, to enhance the level of trust and confidence you want potential clients to have about you and your company. With that in mind, try to refrain from compromising the substance of your website for style. A website is just another form of marketing strategy and its objective is to communicate your company’s message.
Blog
Your blog is basically where you focus on producing quality content. This will help establish your company’s brand and expertise making you the authority when it comes to the products or services you offer. This will also help you to differentiate yourself from your competitors. You can do this by remaining consistent with your vision and highlighting your focus on producing a quality result for your clients.
Social Profiles
There are several social networking sites online such as Twitter, LinkedIn, and Facebook, among others. When you join any one of these social sites, always include your company culture or brand. This will help visitors to easily remember your company and keep you on top of their list.
Now that you know the five areas that help expand your brand Online, here are several Do’s and Don’ts you may also want to consider:
Business Branding Online Do’s and Dont’s
• Utilizing social network sites that you are interested in is an avenue to promote your brand online and is beneficial to your business. They allow you to make connections and expand the reach of your brand. Connecting with more people on these sites will build traffic to your website and blog.
• Just write useful and quality content on your site. When people begin to realize the importance of your site’s content, it will eventually impact your rankings on the search engines.
• Try to offer good advice or solutions for your target market, but don’t be a spammer since it would basically ruin your business’ reputation.
Business branding online can and will expand your reach and enhance your branding efforts to produce additional growth for your company.
Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at [email protected]