Category: Business Support

Five Areas That Help Expand Your Business Branding Online

Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, […]

It’s Time to Stop Selling and Start Building Relationships

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]

Direct Marketing Basics

Direct marketing can make you very successful, but you’ve got to understand the basics.  Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. When advertising your product or service, honesty is not only the legal and ethical path, but also the […]

Does Someone Really Need Me?

I’m sure we’d all agree that the world is definitely changing.  Watching the national news usually doesn’t leave me encouraged.  I recently attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue to grow and change, no matter what the economic climate. I totally agree.  […]

Two Ways to Optimize Social Media for Maximum Results

There are hundreds of case studies built to highlight social media’s strength as a traffic generation platform. There are hundreds more explaining its ability to increase participation and inspire users to complete specific actions. What the industry is missing is an authoritative case study on one of the most important success metrics out there: its […]

Three Reasons People Hesitate Using a Virtual Assistant

Although Virtual Assistance has been around for more than 20-years, it’s been an education to help prospects understand the value and benefits of outsourcing their tasks to someone they may never lay eyes upon.  People still struggle with the concept and with the wide range of options available, from all corners of the world, making […]

Can I Get a Second Chance at a First Impression?

The short answer to that question is, ‘no’ – it is what it is.  A first impression is what you project to someone whenever they are first connected to you. Especially if you’re in a B2B-type business, it’s important to remember that your body language, the words you speak, and the way you present yourself […]

Promoter of Women’s Business Growth Says Women Need to Delegate More!

Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]

Top Ten Marketing Mistakes to Avoid

Without marketing your business could stagnate, or even worse, close.  Identifying and correcting some basic marketing mistakes will help you to promote and grow your business. Here are my Top Ten Marketing Mistakes Your message is too general.  While some of you may think that EVERYONE could use your product or service, if you take […]