There are literally millions of bloggers on the Web covering just about any topic you can think of. So how can your attract visitors to come to your blog and read your posts?
Your blog content and the use of keywords, plays a big role in attracting people to your blog. If your content is consistently interesting to the people you are targeting, they will return to your blog page over and over, and may even sign up to your feed.
We’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favorite author?
You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor.
However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.
So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where they are suitable.
Another important key point is to avoid addressing your reader as a plural unit. What I mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation with a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog would make a world of difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like people immediately think of McDonald’s for fastfood or Nike for sportswear.
So, simply write as an equal friend to your visitors, write to them as if you’re talking to them alone and establish your own personality on your blog.
Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com