Providing an electronic newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site, as well as, boosting the sales and profits of your company. This is a marketing ploy that will not put a big dent in your marketing budget and will not require a lot of hours […]
Category: Marketing
Getting Referrals
Getting referrals takes time and work. Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals. Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either. Just like everything else to do with your business, it’s hard work! […]
Social Media for SEO: Three Ways to Control Your Front Page Results
Before you think of a positive social media strategy, think of a strategy that can counteract the force of negative feedback. These three tactics can help you control the first page of Google’s results for your company’s name. If you value long-term brand power and the positives of social media, it’s a move that’s certainly […]
Finding New Customers through Online Investments and Social Media Marketing
Women Business Owners Challenged to Find New Customers The National Association of Women Business Owners (NAWBO) recently posted the results of their State of Women-Owned Businesses Survey. Results indicated that women business owners found that gaining new clients was one of their biggest challenges and they were considering what marketing tactics would have the greatest […]
4 Crucial Things You Need To Do To Build your List
Online marketing has caused a sudden surge in successful marketing these past few years, but many in the know have felt its rise for much longer. As more internet-based businesses are popping up, the need to develop new marketing skills and knowledge based on this new medium have risen significantly. More and more marketing strategies […]
Ten Tips to Increase Website Traffic Without Any Expense
While I realize I am a Web Development DIY (Do-it-Yourselfer), there are several things I do regularly to help increase my rankings at the major search engines. SEO, or search engine optimization is a key component to attracting your ideal client to your website, blog, or social media presence. Since blogs are ‘open source’ they […]
Attraction and Attitude – How They Fit Into Your Business Success
One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with. Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to do business with. Add to that a […]
Internet Marketing Strategies that Won’t Empty Your Bank Account
Any business will benefit a lot from various Internet marketing methods. But you don’t have to spend thousands of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your marketing dollars. Make use of your online power – through […]
What My Cat Taught Me About Niche Marketing
Some people are “dog people,” others are “cat people.” I’m a cat person. Regardless of which pet you prefer, we can all agree that pets enrich our lives in many ways. They provide unconditional affection, they don’t care what we look like, and sometimes they even teach us a life lesson. But I never expected […]
An Unexpected Connection
Several months ago I was contacted by a woman looking for a transcriptionist. Even though I no longer provide this service, I got some basic information and told her I’d check around to see if I could find someone to help. I called back the next day and inadvertently got to speak to her boss. […]