Category: Marketing Help

Four Weeks to Supercharging Your Marketing to Increase Profits

If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops […]

Content Marketing: How Sales-Oriented Should Your Content Be?

Amongst online marketers, two very different disciplines are often confused: content writing, and copy writing. It is likely just a simple misunderstanding, but the difference is often something that gets mixed up on the page, too. Article marketers are especially guilty of confusing the two and introducing unnecessary sales copy into their content. At the […]

Seven “Quick Fixes” Every Marketer Needs To Know About  

As entrepreneurs we are all involved with the marketing of our businesses.  We make the final decisions about what mediums we’ll use, how often we’ll use them, and how much of our marketing budget will be expended to them.  Managing the results and determining what works and what doesn’t is what will drive your businesses […]

Three Reasons to Market Through Email AFTER You Sell

For years, email marketing has been a pre-purchase exercise. Marketers spent almost all of their resources on acquiring customers before selling to them, rather than acquiring customers after the sale. While this method is obviously effective — just look at the empires built on pre-purchase marketing — it is by no means the be-all and […]

Avoiding Pushy Promotions on Social Networking Sites

When Google recently changed its instant search feature it created lots and has attracted steady criticism from some leading social media users, many of whom believe that it’s too geared towards sales-friendly search terms. While there’s no shortage of differences between the way Google directs its users and the actions of a networking website, similar […]

Three Tips to Creating Effective Social Media Communications

Most businesses recognize they should be using social media, but the trouble is very few businesses actually understand how to create effective social media communications for their business. It takes more than just a post to engage users and build social media traffic. Let’s look at three tips to create an effective social media plan. […]

Using Social Networks to Promote Your Blog

If you’re an avid Internet user and promote your business through a website, you know that enhancing your presence can lead to more traffic and prospective leads.  If you’re up with the times, you probably connect with clients and prospects through an informational blog page.  The big mistake many bloggers make is not promoting their […]