Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. Which would you rather […]
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of […]
Getting back to business basics: You must market your business to your target audience, or they won’t know you exist. And when it comes to marketing, why not use every tool available to you? When marketing on Facebook, one tool that is often overlooked is the Facebook Events tool. It’s a great way to get […]
If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to be online but the key […]
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process. If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach. Facebook […]
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of […]
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait […]
If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops […]
Amongst online marketers, two very different disciplines are often confused: content writing, and copy writing. It is likely just a simple misunderstanding, but the difference is often something that gets mixed up on the page, too. Article marketers are especially guilty of confusing the two and introducing unnecessary sales copy into their content. At the […]
If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops […]