Through her position as president of Count Me In, and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]
Tag: Business support
Managing Good Client Relations
We purchased new appliances for our kitchen three years ago, with extended warranties. The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer. Eight months later, when the problem returned, we started working with the extended warranty through the point of purchase. When we called about the […]
It’s Time to Stop Selling and Start Building Relationships
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]
Creating Our Value
Value is a funny thing. We look for it everywhere we go – if it’s not a good value, or doesn’t provide us with benefits, we keep moving. I wonder why it is we don’t feel WE have a value? Several months ago I spoke to a prospect with a small home-based business. They use […]