Category: Runniing a Business

Women Need to Delegate More

Through her position as president of Count Me In, and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]

Using FREE E-Books To Promote Your Business

Have you considered any non-traditional marketing options to help promote your business, generate more leads, increase your website traffic, or build a list? Check out my video and add an E-Book to your marketing plan! Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding […]

Making Ourselves Accountable to Achieving our Goals

Looking through magazines for gift ideas recently, I stumbled upon something I hadn’t seen in years, a glass piggybank.  I recall receiving one when I opened my first savings account as a child.  It forced me to continue to save because I didn’t want to ‘break’ it until it was completely full, or until I […]

Never Forget That Your Customers Have a Choice

People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them.  Customers may also leave if they feel they are being taken advantage of by not getting consistent high levels of service and some sort of communication, periodically. Make […]

Managing Good Client Relations

We purchased new appliances for our kitchen three years ago, with extended warranties.  The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer.  Eight months later, when the problem returned, we started working with the extended warranty through the point of purchase.  When we called about the […]

It’s Time to Stop Selling and Start Building Relationships

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]

Does Someone Really Need Me?

I’m sure we’d all agree that the world is definitely changing.  Watching the national news usually doesn’t leave me encouraged.  I recently attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue to grow and change, no matter what the economic climate. I totally agree.  […]

Can I Get a Second Chance at a First Impression?

The short answer to that question is, ‘no’ – it is what it is.  A first impression is what you project to someone whenever they are first connected to you. Especially if you’re in a B2B-type business, it’s important to remember that your body language, the words you speak, and the way you present yourself […]