If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. How many times a day you post is your choice and some quick market research will tell you when your target audience is most likely to be online but the key […]
Category: Social Media Marketing
Increase Your Sales and Name Recognition with Facebook Ads
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process. If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach. Facebook […]
Be Social on Facebook, Reach Out and Make Friends
So many business owners forget about the “social” part of social media. A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you. While that sounds […]
Spread Your Name Recognition with Boosted Posts on Facebook
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of […]
Avoiding Pushy Promotions on Social Networking Sites
When Google recently changed its instant search feature it created lots and has attracted steady criticism from some leading social media users, many of whom believe that it’s too geared towards sales-friendly search terms. While there’s no shortage of differences between the way Google directs its users and the actions of a networking website, similar […]
Using Your Social Network Presences to Promote Your Podcast
Unless you’ve been living under a rock for the past few years, you should already know that social networking has taken the internet and the rest of the world by storm. Sites like LinkedIn, Facebook, and Twitter are all excellent platforms you can utilize to promote your podcast and acquire new listeners. Best of all, […]
Two Ways to Optimize Your Sales Process Using Social Media
If there’s one invention that’s divided business owners, it’s the internet. Data-driven entrepreneurs have embraced the internet with open arms, enjoying its mathematical nature and obsessing over its ability to turn math-driven businesses to the top of the heap. ‘Organic’ entrepreneurs, however, have often felt isolated by the internet’s mathematical nature and its inability to […]
Three Tips for Crafting an Effective, Tweetable Message
Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation. But […]
Three Tips to Creating Effective Social Media Communications
Most businesses recognize they should be using social media, but the trouble is very few businesses actually understand how to create effective social media communications for their business. It takes more than just a post to engage users and build social media traffic. Let’s look at three tips to create an effective social media plan. […]
Using Social Networks to Promote Your Blog
If you’re an avid Internet user and promote your business through a website, you know that enhancing your presence can lead to more traffic and prospective leads. If you’re up with the times, you probably connect with clients and prospects through an informational blog page. The big mistake many bloggers make is not promoting their […]