For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means […]
Tag: Finding Clients
Keep Your Business Organized with a CRM Program
Staying organized is paramount if you want to run a successful business, especially if you have multiple clients. Investing in a Customer Relationship Management (CRM) software program is one such way to stay organized while building your client relationships. In its simplest form, a CRM program is similar to an online address book, or an […]
It’s Time to Stop Selling and Start Building Relationships
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]
Are You Like a Salmon?
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. Their upstream journey is a challenging one, swimming against rugged […]
Finding New Customers through Online Investments and Social Media Marketing
Women Business Owners Challenged to Find New Customers The National Association of Women Business Owners (NAWBO) recently posted the results of their State of Women-Owned Businesses Survey. Results indicated that women business owners found that gaining new clients was one of their biggest challenges and they were considering what marketing tactics would have the greatest […]