Four SEO Tips for Your WordPress Blog

WordPress has become the most popular self-hosted blogging platform around, with over ten million different users utilizing the technology as their blog back-end of choice. Offering a huge range of features, customization options, widgets, plug-ins and controls, it is no wonder the platform has achieved such immense popularity amongst bloggers, web developers, and serious Internet professionals.

Marketers are especially fond of WordPress, for a number of reasons. It is easy to customize, giving marketers the power to create text-heavy sales pages, multimedia website intros, and call-to-action service pages on a single platform. Alongside the customization is another powerful marketing aspect, its incredible search engine optimization (SEO) benefits.

As blogging platforms go, WordPress is the reigning champion of SEO. From extended page URLs to pingback links and header tags, these four tips can help you turn your WordPress blog into a powerful SEO resource.

1) Enable comments.

Comments add great things to your website: fresh content, and outbound links. The first is a godsend in the eyes of search engines. While other marketers slave to produce fresh content for their websites manually, a relatively popular WordPress blog can live off the SEO-friendly content produced by the comments it receives.

2) Be visible.

Sometimes the most basic mistakes are also the most devastating. Almost all modern versions of WordPress include a range of visibility options. Users can select to make their blog visible to all, block it from any viewing, or simply block search engines from indexing the content.

Of course, no marketer would want to block their blog from search engines. However, some automated WordPress installers — particularly Fantastico and cPanel installers — block WordPress from search engines by default. To reverse this, simply use your WordPress dashboard to change privacy options back to “visible by anyone”.

3) Use the All-in-One WordPress SEO plug-in.

Simply put, no other WordPress plug-in is as valuable to online marketers as the All-in-One SEO Pack. Offering a buffet of SEO options for marketers, this plug-in allows its users to optimize their post URLs and categories for maximum SEO power, override default meta and title tags, and even highlight potential keywords to target. Simple, quick, and powerful — this plug-in is a must for internet marketers using WordPress.

4) Use keyword-heavy titles.

Keyword density was once thought of as the ultimate measure of a website’s search potential. Marketers would stuff their content with keywords, often until the point where it resembled machine-style nonsense.

Now, most marketers know that keyword density is not the ultimate measure of SEO value. Websites that rank typically do not use keyword-heavy content, but keyword-heavy post titles. Whenever you are writing a blog post, research keywords first to get an idea of what your market is searching for to help make the connection far easier for your reader.

Try these four search engine optimization tips on your WordPress blog and watch your analytics to see how well you’ve done.  What other challenges are you facing with your blog platform?  Leave your comments and/or questions below!

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Ready to find out how to take your business to the next level? Schedule a 30-minute complimentary session to discuss your marketing and website/social media presence, here!

Using Social Networks to Promote Your Blog

If you’re an avid Internet user and promote your business through a website, you know that enhancing your presence can lead to more traffic and prospective leads.  If you’re up with the times, you probably connect with clients and prospects through an informational blog page. 

The big mistake many bloggers make is not promoting their blog posts.  The purpose of your blog is to share and document your expertise, views, and opinions about the way your products and services solve your client’s problems and challenges.  What good will it do if no one is reading it?

When it comes to promoting blogs, there are many blog owners who decide to let the search engines do the work for them.  Search engines, such as Google, Yahoo, and MSN use special techniques that read the content on your website. That content is then used to rank your website with particular keywords.

This means that if you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why I would advise against relying solely on search engines, when it comes to promoting your blog.

Most businesses, including your competitors, have a presence on social media sites.  The community social media creates to connect you with your target market is extremely valuable to your overall success on the Internet.  Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online connections will enjoy reading your blog.  But, before they can read your blog, you have to let them know that it exists. 

When it comes to promoting your blog on social networking sites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to check out your blog, only if they wish to do so. 

The other way is to inform your online friends of your blog through private messages. Once you join a social networking site and create or join a network of friends, you should easily be able to communicate with them.  Sending your contacts a message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although most social media platforms are a good way to promote your blog, we suggest you consider, Facebook, a Facebook business page, Twitter, LinkedIn, LinkedIn Groups, and Google+ as the most well respected options for connecting to your target market.  Set up a profile on each platform that includes keywords that your prospects might use if they were in need of your products or services. 

This will help you to attract those people that will benefit the most from what you have to offer.  Be consistent with your blog posts and follow our 80/20 rule.  Eighty percent of your posts should be informational and provide resources while 20% can promote your products and services specifically, even in the form of announcing new products or services or perhaps a monthly special or discount.

People who only post information about doing business together will not attract much interest.  People do not like to be sold to, preferring to getting to know and trust you before they make the decision to buy.  It is much better to let them understand your knowledge and expertise and allow them to come to you when they have a need.

Social media sites are a great marketing tool to gain exposure to your information and resources while building a following and increased traffic to your site.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Ready to find out how to take your business to the next level? Schedule a 30-minute complimentary session to discuss your marketing and website/social media presence, here!

Managing Good Client Relations

We purchased new appliances for our kitchen three years ago, with extended warranties.  The refrigerator started freezing over within the first 6-months, so we initially got service directly from the manufacturer.  Eight months later, when the problem returned, we started working with the extended warranty through the point of purchase. 

When we called about the problem for the seventh time two weeks ago, we again asked that we get approved for their ‘no lemon’ policy, which states that if you have the same problem four times, they will replace the unit. The response we got was almost comical.

Now the ‘no lemon’ policy is that you have to have the same exact part replaced three times and on the fourth call the technician can make a determination regarding replacement.  So, the rules have changed.

When the technician came by last week, I told him everything that had transpired, including the two times the technicians indicated it was our fault, huh?

Surprisingly, after taking a look at the unit, and all my backup documentation, the technician said he would be dropping by the next day with paperwork to replace the unit, or to schedule a time next week to come back and replace a number of the main components to try and see what else they could do to rectify the situation.

FINALLY, someone who actually listened to the customer and was willing to provide a solution. He dropped by yesterday with the paperwork to secure the ‘no lemon’ replacement, so we’ll be shopping for a new refrigerator today.   

What I learned is that customer service is not only tied to company policy, but to the specific employee or technician who responds to the call.  They need to be checking more regularly to see how service is being provided to their clientele.

When was the last time you listened in on a conversation between one of your clients and an in-house staffer?  Are you sure that your business principals and systems are being utilized? 

I help clients setup marketing systems, but if the person responsible for the upkeep of the system isn’t consistently implementing it properly, especially in this economy, it can be disastrous to your business. 

Setting up marketing systems is important to your growth and potential profit, make sure that your plan is being consistently implemented so you can track results and tweak as needed to get the biggest return on your investment.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Ready to find out how to take your business to the next level? Schedule a 30-minute complimentary session to discuss your marketing and website/social media presence, here!

Five Affordable Ways to Create Video Marketing Content

There are many ways to create video marketing content that will make you stand out without access to a production studio or require spending thousands of dollars. Take a look at some of my five easy, and affordable steps you can take to show your viewers you’re worth their time and money:

1. Create a Video Yourself

This is, of course, the most obvious option. You don’t need professional equipment. You can easily start out with a computer webcam, mobile phone, or any video recorder that you have access to. What matters the most is not the technology you use but your concept and how well you present it to viewers.

2. Outsource Your Video Creation

You may already be familiar with the process of outsourcing other aspects of your business, like web design or writing and editing services. Video creation is no different and is often extremely well produced at very affordable prices. Check into outsourcing portals like IVAA.org or VANetwork.com, post a job listing, and check out the freelancers that contact you. Keep in mind that outsourcing video production will be easier if you already have an idea in mind before you seek support. In your job postings, detail exactly what you need the service provider to do for you and choose the provider that you feel will give you the best results.

3. Utilize User-Generated Content or Testimonials

This one is especially great if your online business already has a loyal following. Simply contact one of your previous clients and tell them that you’d like them to participate in a short video testimonial. You will most likely have more success if you sweeten the deal by offering them a discount on their next purchase, offer to include a link to their website or some other kind of reward. After proposing the idea to several of your past clients or customers, you will not only have excellent video content, but you will have also strengthened your relationship with your existing customers – and that discount or reward could potentially net you a few extra sales as well!

4. Use Public Domain Footage Already Available

There are literally hundreds of video clips in the public domain, and many are readily available for download online. Take a look at a few and use them to create your own video content. Don’t forget that there is plenty of music in the public domain, too. With these public domain assets, you can easily put together your own online video for the purpose of marketing your brand, your products, or your services.

5. Purchase Pre-made or Stock Video Content

Slightly different than outsourcing, there are various marketplaces online where you can find high quality, pre-made video content for sale. You may have experience in buying website templates or graphics, and this is no different. You can buy what you need to create an entire video, or just get the footage you need to add on to your current creation and make it fit your specific need.

These are just a few of the most popular ways to develop low-budget yet effective video marketing content. You can choose one or a combination of all of these options. What matters is, through any of these five ways, you can develop content that is unique to your business without breaking the bank and create video content that will help promote and grow your business.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Can You Really Use Articles to Build Your List?

Getting clients and prospects to visit your site can be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Superior customer service should also be a top priority so that customers are provided with a consistent and satisfying experience with your company.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a regular basis. This is a marketing strategy that is virtually low cost and not very time consuming. Here, you get the consent of your website visitors to subscribe to your electronic newsletters or other promotional materials such as catalogs and free reports (white papers).

Opt-in marketing uses your list of subscribers to send email to them on a regular basis. These e-mails can address a number of things like specials, promotions and the announcement of a new product or service.  However, I believe the best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed by your offerings, and hungry for more information and resources.

Many sites and companies have realized the importance of articles and their importance in search engine optimization. As more people are heading towards the internet for their informational needs, serving the right information to them via articles on your site will increase the flow of your website traffic.  With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been a rise in the importance of well written, information enriched and keyword packed articles for site content as well as for newsletters. These articles provide the information many are seeking. If your site has interesting information, more people will be going to your site to see what information you will provide next.

Well written articles would also help boost your reputation. If the information you provide is of benefit to your target market you will increase your level of expertise in your area of specialization.  Be sure your articles are well researched so that people will trust you. When you have gained their trust, they will always come to you for their needs on that subject.

Be sure you write articles that tackle subjects that are closely connected with your type of business. If you have a site selling products that tackle a certain problem or challenge to your prospects, your articles need to be written on those topics. Most sought out articles are for tips, guidelines, methods, manuals and such. If you provide these articles to your clients and prospects,  and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these clients, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to receive your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and want to read more, they may click on the link and go to your site. Well written articles will attract more sign-ups for your opt-in list and make it even bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out including those on our team. This is an investment that will pay for itself in time.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Five Areas That Help Expand Your Business Branding Online

Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach.

After all, it only makes sense to extend your branding efforts to the Internet given the fact that most people nowadays use the Internet as their source of daily information and research tool before a purchase is made.

There are five (5) major areas that you need to address when developing a strong business brand online.

URL Address

This is a crucial determiner for web browsers. Therefore, you must be able to produce a sense of identity for your website and provide a glimpse into your company even before they get the opportunity to see what your website is really about.  This also helps in your search engine optimization (SEO) efforts.  The search engines will search URLs first to find the targeted keywords people submit when looking for your product or service.

Keywords

Keywords are essential to help search engines connect you to the proper audience. Use keywords that are related to the nature of your website, so that it can be easily detected when people run a search on the Internet. Try to be creative in coming up with keywords to use, especially those queries not directly related but associated to your business.  Be sure to add keywords to all your individual website pages as well as including them in the titles and content of your blog posts.

Website

This is where you get to showcase your company’s vision and your offer of quality products or services. Therefore, you must create a website that speaks for your company and its brand. There are several ways to do that, which includes the content, style, design, and color. You must also incorporate your company logo in the design of the website, to enhance the level of trust and confidence you want potential clients to have about you and your company.  With that in mind, try to refrain from compromising the substance of your website for style. A website is just another form of marketing strategy and its objective is to communicate your company’s message.

Blog

Your blog is basically where you focus on producing quality content. This will help establish your company’s brand and expertise making you the authority when it comes to the products or services you offer. This will also help you to differentiate yourself from your competitors. You can do this by remaining consistent with your vision and highlighting your focus on producing a quality result for your clients.

Social Profiles

There are several social networking sites online such as Twitter, LinkedIn, and Facebook, among others. When you join any one of these social sites, always include your company culture or brand. This will help visitors to easily remember your company and keep you on top of their list.

Now that you know the five areas that help expand your brand Online, here are several Do’s and Don’ts you may also want to consider:

Business Branding Online Do’s and Dont’s

• Utilizing social network sites that you are interested in is an avenue to promote your brand online and is beneficial to your business. They allow you to make connections and expand the reach of your brand. Connecting with more people on these sites will build traffic to your website and blog.

• Just write useful and quality content on your site. When people begin to realize the importance of your site’s content, it will eventually impact your rankings on the search engines.

• Try to offer good advice or solutions for your target market, but don’t be a spammer since it would basically ruin your business’ reputation.

Business branding online can and will expand your reach and enhance your branding efforts to produce additional growth for your company.

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Helpful Marketing Tips for Busy Entrepreneurs

Like most business owners, you’re a busy person and at times it’s downright impossible to wear all the hats you need to wear in order to make your business successful. We’re here to make your life simpler and this article is going to offer some tips on areas that are no doubt time consuming for you.

Internet Marketing:

What are you trying to accomplish with your online presence? What do you want to do with your website? The answer here is to drive more traffic, but how? When you have developed your marketing plan and begin implementing it, start with one goal. Maybe it’s to get your phone ringing more; then make your marketing efforts around reaching that goal.

Set goals – Setting goals for your business is important – but how do you know if you’ve reached them? Set goals are only as good as the plan you have in place to measure them. How are you measuring your business goals?

Competition – Know what your competition is doing. Visit their website and online forums. What are others saying about them?

Blogging – If you aren’t blogging yet – start! A blog is a simple and quick way to begin establishing yourself as an expert in your field, driving traffic to your site and increasing your bottom line.

Social Media in Your Business

There is no question that social media has forever changed the business of doing business. It has changed the way we operate on a daily basis and how we deal with clients, customers and prospects.

Social media reminds us that our grandpa’s way of marketing is no longer a viable way to get your business noticed. Today’s consumers no longer fall for (or even want any part of) the “hard sell”, they want to know that the business they are dealing with – big or small – has a human side that they can learn to know, like and trust.

The best way to establish that “know, like and trust” factor is to reach your customers, clients and prospects on their level. Establish your online presence, reach out and be social!

Email Marketing

If you’re doing it the right way, email marketing can allow you to build a list of interested and responsive readers who look forward to getting your email every time.

But email marketing is more than just throwing together an email and sending it out haphazardly. The process, while simple, once on a set schedule, does take a little effort to put together. You will need to first choose a third-party provider that will help you reach your readers on a schedule. You will also need to know the “rules” of email marketing – no profanity, making sure your message is supported by multiple email clients and that your readers have opted in to receive your emails and that you aren’t sending spam.

The most important thing to remember when it comes to these marketing tips and your marketing efforts as a whole, is to be consistent. Marketing is a marathon not a sprint – take your time, do it right and you will come out on top!

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

It’s Time to Stop Selling and Start Building Relationships

For many of us, sales is a four letter word; something that causes us stress and anxiety.  So I say, “stop selling then!”.  Sounds like a good idea, doesn’t it?  So what do I mean?

Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client to close the sale for you.  It’s really all about your client, or potential client, not you.  With that in mind, let’s come up with some questions you could ask a client, or prospect that might open a door to using your products or services.

  • Tell me about a recent project you’ve been working on?
  • Is this the type of thing you love to do?
  • Are you getting the results you need and achieving your goals?
  • What’s your biggest challenge right now in moving your business forward?

Remember to keep the conversation flowing, and positive.  You should be doing more listening than speaking, and even if it doesn’t present a problem that you can solve; who do you know who might be able to assist THEM?

If it does present you with an opportunity to solve a problem, you might say something like, ‘would it be beneficial if you had someone to partner with to achieve this goal, or solve this problem?’  If they respond positively, explain the benefits of working with you and how you can produce the results they are looking for.  Then be quiet. 

If they have an interest they’ll ask for more.  Try to continue to offer positive reinforcement for solving the problem and ask what would happen if they did not solve the problem; or how important it would be to get more positive results, etc.  This will help them see the need to get help or support and ‘close the sale’ for themselves.   

This is a great way to let clients and prospects know that you really are interested in them, not in selling to them.  I think we would all agree that we do not like being sold to, so why do it?  The bonus is this takes that four letter word (sale) out of the equation and makes for a more positive and beneficial relationship.  Win-win, I say!  

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Direct Marketing Basics

Direct marketing can make you very successful, but you’ve got to understand the basics.  Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.

When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.

Many times companies fall into the trap of trying to “lure” customers into their business. They make claims that are technically true but are worded in a way that make them sound better than they actually are. The company may not be consciously trying to deceive their customers, but none the less if exactly what is advertised is not delivered, the customer will feel deceived. This customer is not likely to do business with this company no matter what their advertising offers in the future.  List the benefits of your product factually and deliver what is promised and your customers will keep coming back. In fact, I suggest you OVER-deliver!

When advertising, it is best to outline the benefits of your product or service.  Simply naming the features that it has may not show what it can actually do for your customer.

Example: A car company releases a new model of car that features “new indestructible porcelain brakes”. This fact is touted in all of their commercials, but the cars aren’t flying off the lot. It is very likely that the customers in their target market, mostly families that are concerned about safety, have no idea what difference these brakes make in the performance of the vehicle.  If they had instead advertised the benefit that the car is “equipped with brakes that can stop your car three times faster” it would have given the customer a compelling reason to be interested.

Think about what the benefit of your product or service is and focus on that. If you are a computer maintenance company your product may be “server management and database maintenance” but you will be better off saying that you can help “increase office productivity by allowing easier access to client files”. Many times your customers don’t understand your business. That is why they have to hire you. Make sure to explain to them not only what you do, but how it can help them.

When a customer gives you their email address you have one more way to get your message to them.

One of the best ways to supplement Direct Mail Marketing is Direct Email

Marketing. However, unlike direct mail marketing, unsolicited email marketing is not your best option. You can’t just go out and buy a list of email addresses and start sending messages to them. There is one way to purchase lists for emailing called “opt in” lists but this method is not recommended because the rate of people on the list that actually “opt in” to receiving your promo is very low. This is why you should always collect customers’ email addresses as you are getting their physical addresses.

Also, be sure not to overwhelm your customers with too much email promotion.  I recommend not sending more than one email per week to each client.  Not only will this keep you from angering your customers; it will also keep up the interest level and keep your emails from getting deleted before they are even opened.

If your company is planning on emailing specials or a Monthly Email Newsletter, you will need to have a good list for them to be effective. If you are not planning on contacting customers and prospects via email, you should be!

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com/, or contact her at Jeannine@accbizsvc.com

Does Someone Really Need Me?

I’m sure we’d all agree that the world is definitely changing.  Watching the national news usually doesn’t leave me encouraged.  I recently attended a Chamber event where the guest speaker spoke all about change and why it’s good for us to continue to grow and change, no matter what the economic climate.

I totally agree.  I used to balk at change, tried to avoid it, but nowadays I embrace change and at times, go out in search of change – new technologies and processes that make life easier for me, and my clients.

Maybe it’s something that comes with age.  All I know is I need much less than I used to, I don’t worry about hardly anything (it’s all small stuff anyway), and I feel much more at ease than ever before in my life.

Since the first of the year, my business has been steadily growing, and I’ve added new clients regularly.  While some of the needs and technologies have changed, the basic premise has not.  I work with clients who understand the value of their own time.

Clients don’t necessarily come to my business because they ‘need’ me, they come because they have a problem to solve, or they want to find out more about Internet marketing and how to expand and grow their own businesses.  If I’m not helping them be more successful, they not only won’t need me, they probably won’t want me either. 🙂

I know of many other small business owners who are struggling right now.  What is it that I do differently that shields me from this struggle?  I believe it’s an entrepreneurial mindset.  I understand what it takes to run a business, which not only helps me stay profitable, but also helps my clients stay profitable.  I don’t just have good skills, I have good business practices.  And I only work with clients who share the same mindset and practices that I do. 

It’s also not just business, it’s about building relationships.  Not only client relationships, but relationships with people that solve all sorts of problems I may not.  It really allows me to develop a much deeper relationship.  I knew all that networking would come in handy some day!

Whether you want to call it the Law of Attraction, or just plain old horse sense, if I surround myself with successful, talented people, and I continue to attend seminars and trainings, I’m sure to bring something of value to my clientele, and my own business.

Having a mindset that helps me to understand that I’m not the right fit for everyone, helps to expand my network to include others who do what I do, or what I don’t, so that I am able to refer prospects to someone who is better skilled to solve their problems and challenges.  This is a big part of the value I bring to the table, and feeds into my passion. 

Without that, I wouldn’t be doing what I believe I’m here to do – help people.  I am absolutely passionate about what I do, and I LOVE being able to do it.  I hope you have found your passion and are doing what you LOVE, too.  If not, take some time to re-invent yourself and work on your entrepreneurial mindset.  How bad could that be?   

Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: https://accbizsvc.com, or contact her at Jeannine@accbizsvc.com