As entrepreneurs we are all involved with the marketing of our businesses. We make the final decisions about what mediums we’ll use, how often we’ll use them, and how much of our marketing budget will be expended to them. Managing the results and determining what works and what doesn’t is what will drive your businesses […]
Category: Marketing Help
Three Reasons to Market Through Email AFTER You Sell
For years, email marketing has been a pre-purchase exercise. Marketers spent almost all of their resources on acquiring customers before selling to them, rather than acquiring customers after the sale. While this method is obviously effective — just look at the empires built on pre-purchase marketing — it is by no means the be-all and […]
Avoiding Pushy Promotions on Social Networking Sites
When Google recently changed its instant search feature it created lots and has attracted steady criticism from some leading social media users, many of whom believe that it’s too geared towards sales-friendly search terms. While there’s no shortage of differences between the way Google directs its users and the actions of a networking website, similar […]
Podcasting Tips for Businesses Targeting Female Audiences
Generally, women are multi-taskers. Whether they are career-driven individuals or simple homemakers, women rarely focus on one thing at a time. That is the reason why podcasts are so appealing to them. With podcasts, they are able to take in information that they’re interested in without having to take precious time off of their busy […]
Why Video is Your Company’s Best Friend
Unless you’re not keeping up with the latest craze on the Internet, you know that Video is HOT for both business and personal use. Wouldn’t it be great if your company became the next YouTube sensation? The one thing everyone couldn’t stop talking about at the water cooler? You never know, it could happen. YouTube […]
Three Tips to Creating Effective Social Media Communications
Most businesses recognize they should be using social media, but the trouble is very few businesses actually understand how to create effective social media communications for their business. It takes more than just a post to engage users and build social media traffic. Let’s look at three tips to create an effective social media plan. […]
Using Social Networks to Promote Your Blog
If you’re an avid Internet user and promote your business through a website, you know that enhancing your presence can lead to more traffic and prospective leads. If you’re up with the times, you probably connect with clients and prospects through an informational blog page. The big mistake many bloggers make is not promoting their […]
Helpful Marketing Tips for Busy Entrepreneurs
Like most business owners, you’re a busy person and at times it’s downright impossible to wear all the hats you need to wear in order to make your business successful. We’re here to make your life simpler and this article is going to offer some tips on areas that are no doubt time consuming for […]
Direct Marketing Basics
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. When advertising your product or service, honesty is not only the legal and ethical path, but also the […]
Are You Like a Salmon?
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. Their upstream journey is a challenging one, swimming against rugged […]