In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives. Their upstream journey is a challenging one, swimming against rugged […]
Although Virtual Assistance has been around for more than 20-years, it’s been an education to help prospects understand the value and benefits of outsourcing their tasks to someone they may never lay eyes upon. People still struggle with the concept and with the wide range of options available, from all corners of the world, making […]
The short answer to that question is, ‘no’ – it is what it is. A first impression is what you project to someone whenever they are first connected to you. Especially if you’re in a B2B-type business, it’s important to remember that your body language, the words you speak, and the way you present yourself […]
The 1980s are remembered for their developments in business and technology, particularly computing. The 1990s for their advances in technology, particularly the growth of the internet and online business opportunities. If the 2000s are to be remembered for anything (although it may still be too early to tell), it will be their developments in communications […]
Social Media Marketing has become one of the top options for small to medium-sized businesses to get noticed Online. Adding Social Media Marketing to your overall marketing plan can help turn lagging sales around. Take the time to be proactive and sign-up for social networking sites. However, unlike some of your competition who may sign […]
The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making […]
Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners’ desire to take on all aspects of the business. Merlino […]
If you decided to use email marketing to promote your business, you’ve made a very wise decision in growing your business. You have probably heard or read lots of great reasons on the Internet to use Email marketing in your overall marketing plant, and the buzz that can be created by this type of marketing. […]
Creating your company’s brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise. There are many parts to creating your brand. Branding is a product of intense planning and conceptualization. To come up […]
Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business. Here are my Top Ten Marketing Mistakes Your message is too general. While some of you may think that EVERYONE could use your product or service, if you take […]