Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and grow a profitable self-sustaining business. To make money in today’s Internet Marketing environment, one must specialize in well defined niche areas, and research their target prospects. Let’s examine a […]
Author: accbizsvcs
Blogging for Business
Web logs (blogs) came into play in the late 1990s, but today they offer options beyond those of aspiring writers or the simple online diaries of old. The terrain of the blogosphere has changed radically. Governments and big business have homed in on blogs as a focus of social media marketing with blogging options such […]
Creating Our Value
Value is a funny thing. We look for it everywhere we go – if it’s not a good value, or doesn’t provide us with benefits, we keep moving. I wonder why it is we don’t feel WE have a value? Several months ago I spoke to a prospect with a small home-based business. They use […]
Five Facebook Business Page Success Strategies
In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Social media, is an essential feature of a successful marketing plan to reach your clientele. Facebook is considered one of the leaders of social media. […]
Common Branding Mistakes and Myths To Avoid
What Makes a Brand Identity? Branding is an aspect of every business that consists of visual elements and are used to build a brand for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate and […]
5 Things To Consider When Publishing An Electronic Newsletter
Providing an electronic newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site, as well as, boosting the sales and profits of your company. This is a marketing ploy that will not put a big dent in your marketing budget and will not require a lot of hours […]
Getting Referrals
Getting referrals takes time and work. Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals. Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either. Just like everything else to do with your business, it’s hard work! […]
Social Media for SEO: Three Ways to Control Your Front Page Results
Before you think of a positive social media strategy, think of a strategy that can counteract the force of negative feedback. These three tactics can help you control the first page of Google’s results for your company’s name. If you value long-term brand power and the positives of social media, it’s a move that’s certainly […]
Finding New Customers through Online Investments and Social Media Marketing
Women Business Owners Challenged to Find New Customers The National Association of Women Business Owners (NAWBO) recently posted the results of their State of Women-Owned Businesses Survey. Results indicated that women business owners found that gaining new clients was one of their biggest challenges and they were considering what marketing tactics would have the greatest […]
4 Crucial Things You Need To Do To Build your List
Online marketing has caused a sudden surge in successful marketing these past few years, but many in the know have felt its rise for much longer. As more internet-based businesses are popping up, the need to develop new marketing skills and knowledge based on this new medium have risen significantly. More and more marketing strategies […]