For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means […]
Category: Finding Clients
Use Free Facebook Groups to Attract Prospects
If you want to interact more personally with potential clients, offer a Facebook group where you’ll get into deeper discussions related to your area of expertise. Consider this part of your funnel: after they follow your Facebook Business Page, send them an invite to your group. Getting these prospects into a group gives you a […]
Increase Your Sales and Name Recognition with Facebook Ads
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process. If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach. Facebook […]
Spread Your Name Recognition with Boosted Posts on Facebook
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of […]
5 Tips for Being a Better Listener for Your Coaching Clients
If you’re a coach, you better be a good listener. You need to hear what your clients say; no daydreaming allowed. Yes, you need to have expertise to help them work through their problems or to improve their mindset, but you won’t know which advice to offer if you don’t listen carefully. In today’s busy […]
Are Your Clients Happy? How to Measure Client Satisfaction
If you don’t hear any complaints from your clients, you might assume that they are satisfied with your service or product. But are they really satisfied or are they just non-confrontational and looking for another provider behind your back? The easiest way to attain client feedback is with a survey. You can set these up […]
Keep Your Business Organized with a CRM Program
Staying organized is paramount if you want to run a successful business, especially if you have multiple clients. Investing in a Customer Relationship Management (CRM) software program is one such way to stay organized while building your client relationships. In its simplest form, a CRM program is similar to an online address book, or an […]
Three Tips for Crafting an Effective, Tweetable Message
Few social networks sum up public discourse more effectively than Twitter. Thanks to its short-form nature and enormous audience, a single topic of discussion can often evolve into a completely natural case study for marketers. Be it immense disapproval or the immense success of a single meme, Twitter offers a unique look into conversation. But […]
Never Forget That Your Customers Have a Choice
People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them. Customers may also leave if they feel they are being taken advantage of by not getting consistent high levels of service and some sort of communication, periodically. Make […]
It’s Time to Stop Selling and Start Building Relationships
For many of us, sales is a four letter word; something that causes us stress and anxiety. So I say, “stop selling then!”. Sounds like a good idea, doesn’t it? So what do I mean? Instead of trying to close a sale, try to build a relationship and see if that doesn’t allow the client […]