Tag: Email Marketing

Three Reasons to Market Through Email AFTER You Sell

For years, email marketing has been a pre-purchase exercise. Marketers spent almost all of their resources on acquiring customers before selling to them, rather than acquiring customers after the sale. While this method is obviously effective — just look at the empires built on pre-purchase marketing — it is by no means the be-all and […]

Five Fast and Easy Ways to Create an Opt-in Email Marketing Page

If you use email marketing as a part of your overall Internet marketing strategy, your opt-in page can be your most important asset. In fact, if properly created and marketed, your opt-in page can be your sole means to successfully generate viable leads.  Here are five fast and easy ways you should consider to ensure […]

Gain Subscribers for Email Marketing Through Your Website

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making […]