Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. Which would you rather […]
For a business owner with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week. If you’ve got a funnel in place, though, and […]
Want to know what keeps a lot of freelancers and service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a salesperson.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low. It’s time […]
It might just be the most stressful decision you ever have to make: what to charge? You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of […]
If you’re in business to make money, then you need to market your business and actually tell people what you do. If you do your job well, you need to tell prospective clients in an effort to win their business. And what better way to do that then with social proof. It’s not bragging; it’s […]
When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school? I know you […]
Picture yourself in a perfect world, in your perfect office, running your perfect business. What’s your role? Do you have team members or are you still doing everything by yourself? How much money are you making? Do you have products? Do your clients rave about you? Yes, our perfect worlds are goals certainly worth aiming […]
If you’re a coach, you better be a good listener. You need to hear what your clients say; no daydreaming allowed. Yes, you need to have expertise to help them work through their problems or to improve their mindset, but you won’t know which advice to offer if you don’t listen carefully. In today’s busy […]
We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income […]
If you don’t hear any complaints from your clients, you might assume that they are satisfied with your service or product. But are they really satisfied or are they just non-confrontational and looking for another provider behind your back? The easiest way to attain client feedback is with a survey. You can set these up […]