We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income […]
Tag: branding
How to Use YouTube to Improve Online Brand Awareness and SEO
Online entrepreneurs and marketers have much to gain from creating a YouTube channel and launching a video marketing campaign. Once a YouTube channel has been created, the following steps should be followed in order to improve brand awareness amongst internet users as well as enhance a brand’s visibility not only in video sharing communities but […]
Using FREE E-Books To Promote Your Business
Have you considered any non-traditional marketing options to help promote your business, generate more leads, increase your website traffic, or build a list? Check out my video and add an E-Book to your marketing plan! Jeannine Grich, CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding […]
Five Areas That Help Expand Your Business Branding Online
Promoting your business branding online is somewhat different from typical marketing strategies. You need to take a unique approach to this method of promoting your business brand. And yet, the benefits of using Web tools in making your brand distinct includes the ability to maximize your business efforts and expanding your business’ reach. After all, […]
Writing Blog Content to Attract Visitors
There are literally millions of bloggers on the Web covering just about any topic you can think of. So how can your attract visitors to come to your blog and read your posts? Your blog content and the use of keywords, plays a big role in attracting people to your blog. If your content is […]
Gain Subscribers for Email Marketing Through Your Website
The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to build your subscriber list without compromising its current focus or making […]
Creating a Branding Plan
Creating your company’s brand is extremely important to portray a stable, and profitable business. It helps people understand your position within your market, the promises that you make to clients and helps establish your expertise. There are many parts to creating your brand. Branding is a product of intense planning and conceptualization. To come up […]
Common Branding Mistakes and Myths To Avoid
What Makes a Brand Identity? Branding is an aspect of every business that consists of visual elements and are used to build a brand for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate and […]
Getting Referrals
Getting referrals takes time and work. Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals. Attending networking events and making connections with people who could potentially provide you with referrals isn’t automatic, either. Just like everything else to do with your business, it’s hard work! […]
Attraction and Attitude – How They Fit Into Your Business Success
One of the things I enjoy most about having my own business is the freedom to choose who I’ll do business with. Not that I’ve always enjoyed that luxury, but my business is at a point where I can be a bit picky about who I decide to do business with. Add to that a […]